TP-LINK Announces BizCare Partner Program to Strengthen U.S. Dealer Sales and Service

TP-LINK USA, Inc. logo

CITY OF INDUSTRY, Calif., Nov. 30, 2012 (GLOBE NEWSWIRE) -- TP-LINK, a global provider of networking products, will debut a new reseller program January 1, 2013 to attract new VARs and dealers of its solutions in the U.S.

Called the BizCare Partner Program, with the accompanying tagline "Your Business, We Care," TP-LINK is taking its current reseller program to a new level so that partners can get easier and more transparent access to TP-LINK's dealer resources and complete product line. BizCare will have four tiers – Registered, Silver, Gold, and Platinum -- based on a partner's quarterly purchases from authorized TP-LINK distributors.

For each BizCare tier TP-LINK will offer partner discounts, and additional marketing programs and services such as Small-to-Medium Business (SMB) product trials, free solution design assistance, 15-day price protection and priority RMA. BizCare partners at the top three levels will also have access to a dedicated sales team.

"With BizCare there will be more interaction between TP-LINK and our U.S. partners as well as more resources to grow their business," said Lewis Wu, Country Manager for TP-LINK USA. "We've made it easy for our partners to offer our solutions. The customer signs up on our site; approved partners purchase through our distributors; and after each quarter, we distribute rebates based on purchase history and determine the partner level achieved. We hope the improved program will bring our partners better service, more business and larger margins."

Partners also benefit because they are purchasing from a company whose entire manufacturing is in-house and not outsourced like other major wireless vendors. This practice ensures the rock-solid product reliability that TP-LINK has become known for.

TP-LINK continues to maintain a dominant lead in the global WLAN market share rankings by units shipped, according to the IDC Worldwide Quarterly WLAN Tracker - 2012 Q2 Final Release, ranking the world's wireless networking equipment vendors by product shipments and revenues.

With a 32.94% share of the WLAN market in the first half of the year, based on products shipped, TP-LINK has taken the lead both in Q1 and Q2 over competing vendors, seeing more shipment volume than the next two leading vendors combined. This is not the first time that TP-LINK has topped the WLAN industry, having been consistently ranked the world's largest supplier of wireless networking products from Q1 2011, the earliest data that IDC has on record for TP-LINK, where WLAN market share was 26.8%.

The new BizCare Partner Program will launch on January 1st, 2013. Partners can register or log in at


TP-LINK is a global provider of SOHO & SMB networking products and the world's No. 1 market share leader in WLAN and Broadband CPE devices, with products available in over 120 countries to tens of millions of customers. Committed to intensive R&D, efficient production and strict quality management, TP-LINK continues to provide award-winning networking products in wireless routers, network adapters, access points, ADSL modem routers, 3G routers, Powerline adapters, switches, IP cameras, print servers and media converters to global end users. Visit us at

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Source:TP-LINK USA, Inc.