American Advertising Federation of Louisville Brings in President of Virtual Agency to Address the Future of Advertising Industry

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LOUISVILLE, Ky., Nov. 30, 2012 (GLOBE NEWSWIRE) -- The American Advertising Federation – Louisville (AAF - Louisville), one of the leading AdFed Chapters in the Country, is hosting Greg Henderson, president of integrated, virtual agency RedRocket Connect, for a presentation on virtual agencies. The event, titled "Virtual - Fad or Future?" is set to take place on December 6 at 11:30 a.m. at The Olmsted in Louisville. Henderson, based in Columbus, Ohio, opened one of the first successful virtual ad agencies in the country with co-founder and Creative Director Terry Followell.

"It's an honor that such an esteemed group of more than 700 members would invite me to speak on a topic, which I believe, is changing the advertising world," said Henderson. "It is an exciting time to be in the advertising business, we believe a unique confluence of factors; scarcity of talent, price pressure and enabling technologies means that the virtual approach is not a fad but the future of advertising as we know it."

Henderson has had a distinguished 20-year advertising career working with such marquee brands as Hewlett Packard, Microsoft, MD Anderson, TJX Companies and Brunswick. In 2011, they opened the "virtual" doors of RedRocket Connect, an integrated, marketing communications firm providing digital and traditional solutions by bringing together a dream-team of ad people to do great things for clients large and small. With no brick and mortar building, RedRocket Connect operates entirely virtually and is one of the first advertising agencies in the country to do so.

"AAF-Louisville is always interested in the leading edge of the advertising industry and were pleased to have the opportunity to host such a forward thinking presentation," said AAF-Louisville President Jen Bryant.

Henderson will speak on the virtual trend and will discuss how he and his partner are solving industry challenges, such as scarcity of talent and unprecedented budget pressure, by embracing the power of virtual. To learn more about the event or to register to attend, visit


RedRocket Connect is a digital web and advertising agency co-founded by President and Director of Client Services Greg Henderson and Creative Director Terry Followell. RedRocket consists of a team of experienced, integrated marketing professionals with a fierce passion for delivering excellent marketing and creative strategies leveraging the power of the internet to bring the best of the best to the table, collaborating efficiently for the greatest benefit to all clientele. To learn more about RedRocket Connect, visit

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CONTACT: Media Contact: Megan Shroy RedRocket Connect 614-507-6203

Source: RedRocket Connect