Covisint Brings James Bond's Legendary 1964 Aston Martin DB5 to Detroit Auto Show

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Car Made Bond World's First Connected Driver; Covisint Experts to Discuss Why Connectivity is the Next Big Transformation in the Auto Industry

DETROIT, Dec. 4, 2012 (GLOBE NEWSWIRE) -- Covisint, a Compuware (Nasdaq:CPWR) company, is bringing the world-famous 1964 James Bond car, an Aston Martin DB5, to the 2013 North American International Auto Show (NAIAS) in Detroit, January 14-18. The iconic vehicle co-starred with Sean Connery in the movie Goldfinger and appears with Daniel Craig in Skyfall, the highest-grossing Bond movie ever at $869 million to-date.

The DB5's in-car phone and futuristic GPS mapping device made James Bond the world's first connected driver. The Covisint NAIAS exhibit will showcase the future of vehicle connectivity, a major communications feature demanded by consumers in vehicles for 2013 and beyond.

A Juniper Research study conducted this year predicted that there will be more than 90 million Internet-connected cars by 2016, with smart phones playing a pivotal role. With this type of growth, automakers are reaching out to companies like Covisint to ensure high-quality, high-reliability owner security and communication.

Providing a robust and secure connected owner experience--like the one Agent 007 enjoyed--can produce a major competitive advantage for original equipment manufacturers (OEMs). At NAIAS, Covisint's "connected owner" experts will offer insights into the consumer preferences and cloud-based technologies that can drive customer loyalty and satisfaction.

Covisint President and COO David McGuffie said, "Connectivity goes well beyond a feature in the car, and this important trend presents the auto industry with increased opportunities to engage and connect with owners. Since our founding, Covisint has been at the forefront of major automotive technology transformations, and we are taking a leading role again in defining the next frontier: connectivity."

Covisint enables automotive OEMs to provide connected owners with visibility to vital vehicle information in one secure cyber location. This service empowers vehicle owners to see information from a variety of sources (including vehicle and mobile devices), and to generate commands to provoke vehicle responses (such as unlocking doors from remote locations). Covisint also provides consolidated owner information to automotive OEMs who then can provide a more positive connected owner experience by sending targeted messages based on individual attributes and behaviors.

  • What: Covisint to bring the iconic James Bond's Aston Martin DB5 to North American International Auto Show to discuss connected vehicles and connected owners.
  • Who should attend: Media and industry thought leaders for connected vehicles.
  • When, where: Industry and media preview days, January 14--18, 2013 in Cobo Hall's concourse.

Also at the show, a "Bond Girl" will point out the gadgetry that Q installed to help outwit the evil Auric Goldfinger--including revolving license plates, the rear tail lamps that emit a nasty oil slick, a rear bullet-proof screen, front wing machine guns, and of course the unforgettable tire slashers and passenger-side ejector seat.

North American International Auto Show

Now in its 25th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most-up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

Covisint, a Compuware Company

Covisint, a Compuware (Nasdaq:CPWR) company, provides the leading cloud engagement platform for creating and enabling new mission-critical external business processes. Our solutions enable organizations to connect, engage, and collaborate with the critical external audiences that define their success--including customers, business partners, and suppliers. Covisint allows its clients to establish a secure, reliable, integrated presence in the cloud, and offer the kind of engaging information experiences that people everywhere have come to expect. Learn more at

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Compuware Corporation

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at:

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CONTACT: Press Contacts Jo Bourjaily, Director, Public Relations, Duffey + Petrosky,, 248-766-5765 Megan Piwowar, PR Consultant, Duffey + Petrosky,, 989-859-7000 Doug Anter, Public Relations Manager, Covisint,, 313-227-0127 For Sales and Marketing Information Compuware Corporation, One Campus Martius, Detroit, MI 48226, 800-521-9353,