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Fashion Hotel Partners With Innovative Consumer Brand SK Energy Shots (by Curtis "50 Cent" Jackson) to Fight World Hunger

NEW YORK, Dec. 4, 2012 (GLOBE NEWSWIRE) -- The Strand Hotel NYC has partnered with SK Energy shots, an energy shot conceived by one of music industry's eminent artists, entrepreneurs and humanitarians, Curtis "50 Cent" Jackson. 50 Cent created SK Energy shots to be a better source of energy, leaving out common controversial industry ingredients like taurine, guarana and ginseng and adding in beneficial ingredients like antioxidants and vitamins. And with a unique give back component, every energy shot sold provides a meal to a hungry child through the United Nations World Food Programme (WFP). To date, SK Energy Shots has provided millions of meals through the WFP. 50 Cent and Chris Clarke have set a goal of providing over 1 billion meals within the next five years and are well on their way to achieve this goal. The partnership of The Strand and SK Energy was announced by Chris Clarke, Founder and CEO of SK Energy and John Loizos, General Manager of the Strand Hotel NYC.

The hotel now offers SK Energy Shots in each of its 176 guestrooms and guests have the option of receiving a 'wake-up' call from Mr. Jackson himself. The Strand Hotel will host a series of events at the Top of the Strand, sponsored by SK Energy shots. These events are meant to generate awareness of not just the energy shot, but the greater mission of SK of fighting world hunger. Co-founder 50 Cent will help support these SK Energy events.

"When the mission of SK Energy was made known to me, it was clear that as a hotel organization we were in the unique position to help," said John Loizos, General Manager, The Strand Hotel NYC. "As hosts to travelers from all over the world, we are spreading the word of the plight of human beings in underdeveloped nations. An opportunity to step up and impact the life of a child and family is an amazing feeling. Not to mention, we pride ourselves on the brands and products we offer our clients and SK Energy Shots are better than other energy products out there because they have great ingredients like antioxidants and vitamins and they really work."

About SK ENERGY

SK Energy Shots are a new breed of energy shots founded by Curtis "50 Cent" Jackson and innovative entrepreneur, Chris Clarke. SK Energy is a better source of energy – made with antioxidants and vitamins A, B6, B12, C and E. They have no taurine, guarana or ginseng and contain no artificial flavors, sugars or calories so you never crash or get the jitters. Just a smooth rush of energy that tastes great and really works. And, every energy shot sold provides a meal to a hungry child through the United Nations World Food Programme (WFP). SK Energy shots are available in 100% natural berry, orange and grape flavors. SK Energy is currently available in over 40,000 locations nationwide, including Rite Aid, GNC, and CVS. SK Energy is a Pure Growth Partners portfolio company.

About The Strand

Centrally located on West 37thStreet off Fifth Avenue in the heart of the fashion district, the 176 room hotel is considered New York's first fashion hotel. Guestrooms are spacious, stylish and fashionable featuring luxury bedding and amenities. Many rooms offer views of the Empire State building and historic New York water towers. Truly inspired by fashion The Strand proudly displays black and white photographs of iconic periods in fashion history throughout the lobby, restaurant and public spaces. The photos are of Vogue and Vanity Fair covers taken by legendary photographers Clifford Collin, Richard Rutledge, Eduard Steichen, John Rawlings, Toni Frissel and Lusha Nelson and others. Guests feel as though they have stepped back in fashion time as they view images of fashion giants that defined a generation.

The Strand Hotel NYC offers its guests unique culinary, entertainment and relaxing venues. Strand Bistro, the hotel's signature restaurant serves creative and delectable menu items for breakfast, lunch and dinner daily. Led by Executive Chef Kelvin Fernandez, contestant on the celebrated Food Network Series Chopped, American Bistro's menu varies seasonally and is inspired by a cross culture of techniques and flavors. American Bistro houses an extensive selection of wines and specialty cocktails.

The Strand Hotel NYC is also home to Top of the Strand, a hip urban rooftop retreat. Top of the Strand is one of the few retractable rooftop lounges in New York with amazing views of the Empire State building. Top of the Strand features live entertainment by some of New York's hottest DJs, specialty cocktails and light menu fare. It is open daily beginning at 2:00 p.m. www.thestrandhotelnyc.com.

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Source: SK Energy