Donate to a Worthy Cause With the Click of a Button - CafePress Launches Make-A-Wish(R) "Press it" Feature for Holiday Giving Drive

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LOUISVILLE, Ky., Dec. 5, 2012 (GLOBE NEWSWIRE) -- Since 1980, Make-A-Wish® has been instrumental in bringing joy to children with life-threatening medical conditions, and this year giving has never been so easy! CafePress Inc. (Nasdaq:PRSS), The World's Customization EngineTM, has teamed up with Make-A-Wish to develop a revolutionary new giving program that donates money based on social sharing. Every time a product is shared through CafePress' Make-A-Wish Press It program, CafePress will donate 10 cents to Make-A-Wish with a minimum $30,000, maximum $100,000 donation.

Beginning December 1, 2012 and running through December 25, 2012, CafePress will host a fundraising program through its PressBoards™ social sharing platform aimed at raising up to $100,000 for Make-A-Wish. The PressBoards platform allows CafePress enthusiasts, including CafePress' member base of more than 17 million, to express a wide range of opinions about their favorite CafePress products to their friends and family. For the program, CafePress will add a Make-A-Wish button to over 300 million unique products that will enable consumers to help CafePress and Make-A-Wish raise money needed to help make wishes come true.

For every product where users press the Make-A-Wish button, CafePress will donate 10 cents to Make-A-Wish. These products will also be featured on the PressBoards platform, where other CafePress community members can participate. CafePress has made it easy for anyone to participate in the program. It takes just three simple steps:

  • Find a product on that speaks to you;
  • Hit the "Make-A-Wish" button; and
  • Opt in to the PressBoards Facebook app to post your support of the Make-A-Wish fundraiser.

Details of the Make-A-Wish Press It program can be found at

"The CafePress business model was born upon the principal of crowd sourced community designs, so we're thrilled to have partnered with Make-A-Wish on an innovative program that raises money based on the same type of community involvement," said Sumant Sridharan, General Manager of "We are proud to help support the efforts of Make-A-Wish and help kids' wishes come true."

For more information, visit:


Make-A-Wish Press It program –

About CafePress [PRSS]:

CafePress Inc. is The World's Customization Engine TM. Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company's innovative and proprietary print-on-demand services and e-commerce platform. Today, CafePress' portfolio of e-commerce websites includes,,,,, and

The CafePress logo is available at

About Make-A-Wish®:

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted over 226,000 wishes since its inception in 1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish at to learn more.

CONTACT: Media Contact Marc Cowlin 650.655.3039