CNBC's "Death: It's a Living" Will Premiere on Thursday, January 31st


Thursday, 1/31/2013:




Death isn't just a certainty -- it's an industry, where sympathy and profits go hand in hand. CNBC tells the fascinating story of the $17 billion-a-year "death care" business, which everyone confronts yet few understand. Did you know that casket sales rise during cold and flu season, or that a new breed of entrepreneurs can transport your cremated remains aboard a rocket ship? With a fast-paced and engaging approach, CNBC's Tyler Mathisen profiles the professionals who earn their living bringing people from here… to the hereafter. The documentary goes behind the scenes of the increasingly corporate-owned business of funeral homes, explaining a tradition critics say is commercially created and designed to pump up profits. It explores the huge rise in cremation and uncovers some unconventional ways to say goodbye, whether at sea or in space. CNBC follows a traveling salesman who peddles caskets, with new models that have been widened to keep pace with rising obesity rates. And it goes inside the strange business of cemeteries: real estate entities where the land, and new income, inevitably run out but the pricey promise to maintain every gravesite remains.

Can this industry, steeped in tradition and facing profound changes, reinvent itself for a generation that's demanding new ways to deal with the departed and celebrate their lives? Find out, in the CNBC original documentary, "Death: It's a Living," premiering on January 31 at 9PM ET/PT.

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 390 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide.

CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at