EMPO Shareholders Invited to Join CEO for 2013 Growth Agenda

LAS VEGAS, Dec. 13, 2012 (GLOBE NEWSWIRE) -- Empowered Products, Inc. (OTC: EMPO) CEO, Scott Fraser, encourages the company's stockholders to enhance their already interactive role with the company by bringing their ideas and feedback regarding the ongoing market expansion of the PINK® and Gun-Oil® lines of sexual wellness products direct to Empowered Products' headquarters. Mr. Fraser requests the participation of all EMPO shareholders at the corporate website located at www.EmpoweredProducts.com.

Empowered Products is steadfastly focused on becoming a leader in the sexual wellness products revolution into the mainstream retail market sector, and, as a leading innovator, the company is excited to have its shareholders play an active role in EMPO's market expansion into U.S. retail chains.

Scott Fraser, president and CEO of Empowered Products, commented, " Over the last twelve months, we've expanded sales of our PINK® and Gun-Oil® lines of personal lubricants to major national chains such as Walgreens. The global recognition of our flagship brands continues to increase by way of over 210,000 direct-consumer signups, thus far, at our retail websites. Our company won Sexual Supplement Company of the Year from industry-leading XBIZ magazine, and we are now preparing for the official launch of our PINK® Elevate and Gun-Oil® High Caliber libido-enhancement supplements. Lastly, as we continue to pursue our growth objectives in the ever-changing landscape of the sexual wellness products revolution, we'd like to thank our shareholders for their feedback, and we invite all our shareholders to participate in our product development and market expansion strategies."

Empowered Products (OTC: EMPO) invites shareholders to this interactive link:

www.empoweredproducts.com/contact.php

About Empowered Products, Inc.

Empowered Products, in just its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160. The Company's media-contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

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Source:Empowered Products, Inc