CafePress and VIZ Media Announce a Partnership to Produce & Sell Fan-Customizable Anime Merchandise for Lifestyle Brand Toshin

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SAN FRANCISCO, Dec. 18, 2012 (GLOBE NEWSWIRE) -- Today, CafePress, Inc. (Nasdaq:PRSS), The World's Customization EngineTM, and VIZ Media, LLC (VIZ Media), the largest publisher, distributor and licensor of anime and manga in North America, is announcing a partnership. The companies have come together to offer fans a curated selection of official and fan-designed merchandise incorporating VIZ Media's best-loved anime brands for lifestyle brand Toshin.

CafePress empowers shoppers to create, buy and sell, customized and personalized products online using the company's proprietary print-on-demand services and e-commerce platform. With this new relationship, CafePress will offer a range of Toshin products that feature characters from VIZ Media's NARUTO SHIPPUDEN, BLEACH and DEATH NOTE. VIZ Media currently features these series on (a website for free anime) and on Neon Alley (a 24/7 anime channel).

The lifestyle brand Toshin, meaning "fighting spirit" in Japanese, will have its most popular warriors prominently featured on a robust line of highly customizable gear, including t-shirts and hoodies, and accessories, such as cell phone and iPad cases. In addition, fans will be able to create unique Toshin products by choosing from a selection of backgrounds that can be combined and integrated with their favorite full-color character artwork. Consumers can access and download a range of artwork to create fan designs directly from each anime brand store:

"Fan's of anime and manga have been waiting eagerly for a way to showcase their devotion to the VIZ Media anime brands. This partnership gives anime enthusiasts never-before-seen access to original artwork they can use to create truly unique designs," says Ty Simpson, VP of Business Development for CafePress. "That artistic freedom, combined with the state-of-the art print-on-demand services offered at CafePress, really offers a remarkable degree of flexibility to this devoted fan base."

"This is an innovative, first-of-its-kind partnership that will allow anime fans a whole new way to create an array of customizable apparel and accessories. We will be working closely with CafePress to develop a complete line of on-demand products featuring a variety of popular characters from several most-loved VIZ Media anime properties," says Daisuke Aoki, Vice President, Animation Licensing, VIZ Media. "We know anime and manga fans love to demonstrate their passion for their favorite shows and characters and with the Toshin brand. On CafePress, they now have the ability to channel their creativity and enthusiasm in a whole new way."

For more information on Toshin, please visit

For more information on CafePress, please visit

About CafePress [PRSS]:

CafePress Inc. is The World's Customization Engine TM. Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company's innovative and proprietary print-on-demand services and e-commerce platform. Today, CafePress' portfolio of e-commerce websites includes,,,,, and

The CafePress logo is available at

About VIZ Media, LLC

Headquartered in San Francisco, California, VIZ Media distributes, markets and licenses the best anime and manga titles direct from Japan. Owned by three of Japan's largest manga and animation companies, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular digital manga anthology WEEKLY SHONEN JUMP ALPHA and blockbuster properties like NARUTO, BLEACH and INUYASHA, VIZ Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages. VIZ Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products. Learn more about VIZ Media, anime and manga at

CONTACT: Media Contacts: Marc Cowlin CafePress 650-655-3039 Jane Lui VIZ Media 415-546-7073 x176