Wineries Reap the Rewards of Online Advertising Over the Holiday Season

SAN FRANCISCO, Dec. 20, 2012 (GLOBE NEWSWIRE) -- Vintners' Alliance, a marketing technology provider for wineries, announced results from the industry's only scaled retargeting network. In November alone, Vintners' Alliance served over 1 Million branded retargeting impressions for its partner wineries.

Retargeting is the practice of serving highly targeted online messages to website visitors after they have left a given website. Approximately 98% of an average site's visitors abandon that site without completing a purchase.

"1 million is a nice number," said Ahin Thomas, Vintners' Alliance co-founder and President, "and our actual number of 1.2 million is even better. But more important than the quantity is the quality of our results- in November alone we created over $250,000 in incremental sales for our partners which equated to a 12% lift for our partners."

The unprecedented scale in direct to consumer online advertising for wine is the result of proprietary Vintners' Alliance technology and partnerships.

Vintners' Alliance data scientist, Gideon Shalev, commented that "what we're deploying is being used by the best luxury retailers in the country. Our services can be installed on any commercially standard platform and the results demonstrate that these tools can provide a material increase in sales even in the busiest of seasons."

Wineries using Vintners' Alliance receive the benefit of these advertising impressions free of charge. Vintners' Alliance fee structure is a simple commission on the incremental sales generated. Order numbers are provided on all orders generated through retargeting.

"When we look at our options for third party marketers, Vintners' Alliance stacks up favorably. They provide access to marketing channels that we need, the results are completely transparent and, most importantly, we get all the customer information," said John Ogden, co-Founder of Olson Ogden Wines.

About Vintners' Alliance

Vintners' Alliance (VA) analyzes customer purchase and behavioral data in order to help wineries identify purchase patterns and create incremental sales. VA specializes in providing actionable insights and structures their fees on realized performance.

Co-founded by Patrick J. Connolly and Ahin Thomas in 2009, VA's mission is to enable wineries to connect with consumers through proven, brand enhancing direct to consumer tools and technology. The company has assembled a board of some of Silicon Valley's most successful technology and marketing veterans in its efforts to bring best-of-breed services into the wine industry.

The Vintners' Alliance logo is available at

CONTACT: Joseph Raymundo

Source:Vintners' Alliance