BeachBeyond Debuts Online Beach Rental Marketplace

Rochelle Park, NJ, Dec. 21, 2012 (GLOBE NEWSWIRE) -- NorthReal, Inc., today announced its foray into the vacation rental market unveiling BeachBeyond refreshes the tropical travel experience by connecting beach rental goers with quality photos and in-depth property information to help make informed decisions on the best places to book your next getaway vacation.

BeachBeyond quickly enables travelers to find their perfect dream vacation destination. The property information is provided exclusively by licensed real estate brokerages, property management companies & private holdings who are intimately familiar with each listing and the surrounding community. Each listing is qualified by the BeachBeyond staff before being submitted to BeachBeyond.

A recent 2012 Forrester Research report stated that 87% of vacation travelers used the internet for the bulk of their travel planning in 2012. The vacation rental market represents a sizeable chunk of real estate transactions that surprisingly only a third of U.S.-based travelers feel vacation rental portals do a decent job representing travel choices. Travelers are increasingly expressing frustration with the online travel experience.

"We've done a complete reboot for the online travel industry." says Justin Buonamano, VP of Sales for NorthReal. "We're introducing streamlined tools that give vacation-goers instant access to available homes for rent in trending destinations right at their fingertips."

"BeachBeyond goes 'beyond' just the property listing & offers user reviews, pictures, and destination information that mean something for each property." says Jameson Mortimer, Director of Engineering for NorthReal's Smartphone Division."Both the online version & our smartphone app were carefully designed to be fast, simple, and fun to use for both real estate professionals and beach goers."

BeachBeyond is kick starting their launch in the Florida market with plans to expand the eastern seaboard Spring 2013 with a national roll-out later in the year. BeachBeyond is free-to-use and includes special money-saving offers at select destinations with participating airlines, restaurants and more. From surfer bungalows to hilltop villas, you're destined to get lost on your next tropical getaway with BeachBeyond.

About NorthReal

NorthReal is an information technology company building cross-platform Internet-based software applications for real estate consumers and professionals. We create value by reducing transaction time, enhancing user experience and aiding in the discovery of real property. NorthReal is headquartered in Rochelle Park, NJ and operates BeachBeyond, FetchSparky, Kanubee, PropClip, and digital real estate holdings.

CONTACT: NorthReal Media Relations Contact: John Buonamano, VP Marketing e-mail:

Source:NorthReal Inc.