Entropic Unveils New Company Logo, Brand Identity

company logo

SAN DIEGO, Jan. 3, 2013 (GLOBE NEWSWIRE) -- Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions for the connected home, today officially launched its new brand identity, inclusive of a refreshed corporate logo, evolved message platform, re-designed Web site, and a more vibrant corporate color palette and image scheme combination.

The updated brand identity represents a significant shift in Entropic's overall vision, look and message. The Company felt an updated brand was important to unify its global organization since making two transformative acquisitions in 2012.

The corporate logo has been modernized to reflect the newly integrated Company, yet maintains the integrity of key elements within its original logo such as the curved symbol, which is illustrative of the entropy curve from which the Company's name is derived. The new logo adds dimension and motion to the previous logo symbol, reflecting the Company's ability to move video and other multimedia content into and throughout the home and on the go. The logotype is upright and powerful, underscoring the strength in the Company, its global team and its product portfolio. Entropic also moved to a more energetic color palette indicative of the vibrancy within the connected home industry, and employed a master-brand circuitry theme to emphasize the role Entropic plays in powering connected home entertainment with its silicon and software solutions.

Under the new brand identity, the Company dropped "Communications" from its name in all new marketing communications programs. This deliberate move showcases that in a world of converged devices, markets and offerings, Entropic is focused on serving the connected home entertainment market.

"Since growing through acquisition, we required a stronger brand identity to distinctly communicate Entropic's integrated focus, singular vision for delivering platform semiconductor solutions and dedication to instilling confidence in a unified product roadmap," said Chris Fallon, senior director, Corporate Communications, Entropic. "We believe the new brand identity and logo tightly blends Entropic's global resources and further strengthens the Company on its mission to transform the way digital home entertainment is delivered, connected and consumed."

The previous logo and brand guidelines served the Company for more than a decade. During that period, Entropic expanded its portfolio and evolved into the only pure-play platform semiconductor company in connected home entertainment. Today, Entropic transforms the way digital entertainment is delivered and distributed into and throughout the home with its direct broadcast satellite (DBS) outdoor unit (ODU) and Broadband Access silicon solutions; addresses how content is connected within the home via MoCA® (Multimedia over Coax Alliance) silicon and software; and enables the secure consumption of media in the home through world-class system-on-a-chip (SoC) technology and transcoding-partnered solutions.

An evolution brand video can be viewed on the Company's YouTube page and the full story of the Company evolution can be found on its newly designed Web site in the corporate profile section. For this rebrand initiative, Entropic worked in close collaboration with creative partner Promar Designs, based in San Diego, Calif.

About Entropic

Entropic is a world leader in semiconductor solutions for the connected home. The Company transforms how traditional HDTV broadcast and IP-based streaming video content is seamlessly, reliably, and securely delivered, processed, and distributed into and throughout the home. Entropic's next-generation Set-top Box (STB) System-on-a-Chip (SoC) and Connectivity solutions enable Pay-TV operators to offer consumers more captivating whole-home entertainment experiences by transforming the way digital entertainment is delivered, connected and consumed – in the home and on the go. For more information, visit Entropic at: www.entropic.com.

The Entropic logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4255

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding the expected benefits of Entropic's technology solutions, and continued or future integration of technology into products of OEMs. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the effects of competition from alternative technologies; Entropic's dependence on service providers' connected home needs; the risk that the market for Entropic's solutions may not develop as anticipated; the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of Entropic's Quarterly Report on Form 10-Q for the quarter ended September 30, 2012. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

Copyright © 2013 Entropic. All rights reserved. All other product or company names mentioned are used for identification purposes only and may be trademarks of their respective owners.

CONTACT: Entropic Investor Contact: Debra Hart +1 858.768.3852 debra.hart@entropic.com Entropic Media/Industry Analyst Contact: Chris Fallon +1 858.768.3827 chris.fallon@entropic.com