KeyImpact Sales & Systems, Inc. Continues Western Expansion via Acquisition of Elite Foodservice Associates, Inc. in the Utah and Idaho Markets

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ODENTON, Md., Jan. 4, 2013 (GLOBE NEWSWIRE) -- KeyImpact Sales & Systems, Inc. ("KeyImpact"), America's leading independent foodservice sales and marketing agency, announced today that it acquired Elite Foodservice Associates, Inc. of Salt Lake City, Utah and Boise, Idaho. This is the latest development as KeyImpact expands its national footprint.

Founded in 1971, the company that is now known as Elite Foodservice Associates, Inc. started in Boise, Idaho before branching out into the Salt Lake City market in 1975. In 1985, Todd Gordon began with the company, and since 1992, has had sole operational responsibilities. In 1998, Todd purchased the company and became President. Since the company's early years, Dave Doutre, Vice President of Sales, has also played an intricate role in the success of Elite Foodservice Associates, Inc. along with Greg Leber who will continue to manage the Idaho office. Todd, Dave, and Greg each bring with them over 30 years of experience in the foodservice industry.

Elite Foodservice Associates, Inc. covers the Utah, Idaho, and western Wyoming markets encompassing almost 9% of the total geography of the continental United States.

Todd shared "This is yet another strategic move for our company that will allow us to continue to stay at the forefront of our industry as a true market leader. The systems, efficiencies, and strategic goals that KeyImpact brings to us will ensure our success, and in turn our manufacturer, distributor, and operator customer's success well into the future of the foodservice industry. We are truly excited as we begin this next chapter as part of KeyImpact."

"KeyImpact is very excited to have Todd and his team join the KeyImpact family," stated Dan Cassidy, President and CEO of KeyImpact. "Not only is Elite Foodservice Associates the premier agency in Utah and Idaho, but more importantly, the culture of Elite is very much aligned with that of KeyImpact's."

About KeyImpact: Formed in 2000, through the merger of Key Brokerage in New Jersey and Impact Sales in Maryland, KeyImpact has grown to become the largest independent foodservice sales and marketing agency in the United States. KeyImpact represents manufacturers of food as well as packaging and supplies and provides sales and marketing services to distributors and operators across all segments of the foodservice trade channel. KeyImpact currently employs over 600 associates in 34 states with industry expertise in sales, marketing, culinary, K-12, military, college and university, contract feeding, retail, deli, national and regional commercial chains, recreation and distribution as well as extensive product and category expertise. Additional information about KeyImpact can be found at

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CONTACT: Diane Jamerson 609.733.1086

Source: KeyImpact Sales & Systems