New York, Jan. 7, 2013 (GLOBE NEWSWIRE) -- (http://www.myprgenie.com) -- Health Data Management, a leading provider of information technology news for the healthcare community, today launched an integrated campaign aimed at using social media to engage healthcare IT professionals planning to attend the Healthcare Information and Management Systems Society (HIMSS) 2013 conference and exhibition.
Health Data Management has become known for its annual Vespa Contest, a giveaway of four Vespas at the brand's booth on site at the HIMSS event, which is attended by thousands of IT professionals, clinicians and healthcare executives each year. For the first time, Health Data Management, along with campaign sponsorNextGen Healthcare, will allow their growing social media communities to participate in the Vespa drawing in the months leading up to the HIMSS conference in March. Facebook and Twitter followers of both brands are encouraged to participate in "The 5th Vespa Sweepstakes" for a chance to win an additional Vespa designated only for online entrants.
"With social media part of our daily lives, we wanted to offer a unique sweepstakes embracing the medium, while also bring some of the Health Data Management tradition at HIMSS"," said Tony Carrini, publisher of Health Data Management.
The winning entry of The 5th Vespa Sweepstakes will be drawn at Noon CST March 7 at the HIMSS13 conference in New Orleans. The winner will receive a 2013 Vespa and will be mentioned on Health Data Management's website, print magazine and in social media. Although the drawing will take place at the Health Data Management booth at HIMSS, the winner does not need to be present to win.
"Leveraging the first-ever co-branded social media campaign with Health Data Management's annual Vespa giveaway provides us with a great opportunity to engage with and generate excitement among HIMSS attendees about NextGen Healthcare and our presence at HIMSS13," said Kelli Castellano, vice president of marketing for NextGen Healthcare.
Healthcare IT professionals are invited to enter The 5th Vespa Sweepstakes by 11 a.m. CST on March 6 on Health Data Management's website at www.healthdatamanagement.com/5th-vespa-sweepstakes/ or on the brand's Facebook page
About Health Data Management
Health Data Management (www.HealthDataManagement.com) is the information resource health care professionals rely on to achieve their business and technology goals. Health Data Management is part of SourceMedia's Health Care Group -- which also includes Employee Benefit News, Employee Benefit Adviser, and Insurance Networking News.
SourceMedia, (www.sourcemedia.com) an Investcorp company, is a diversified business to business media company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional publications and online information services, industry-standard data applications, and in-depth seminars and conferences.
About NextGen Healthcare
NextGen Healthcare Information Systems, LLC, a wholly owned subsidiary of Quality Systems, Inc., provides integrated clinical, financial and connectivity solutions for ambulatory, inpatient and dental provider organizations. For more information, please visit www.nextgen.com and www.qsii.com. Follow NextGen Healthcare on Twitter at www.twitter.com/nextgen, Facebook at http://www.facebook.com/NextGenHealthcare or LinkedIn at
CONTACT: Jennifer Starkey, APR 212-803-8582 Jennifer.Starkey@SourceMedia.com