Porn, historically, has been an industry that caters to the male audience. Women weren't interested in the product – or so the theory went.
But 2012 saw books like "50 Shades of Grey" and films like "Magic Mike" strike a chord with women. And the porn industry was ready to welcome those readers and viewers to the next level.
"When it comes to something like the couples market, the revenue that can be generated with the right product is considerably more than traditional DVDs," said Scott Taylor, president and founder of New Sensations. "I wish we had done this at a different time when there wasn't so much piracy and there wasn't the Internet."
The difference between porn for men and porn for women largely revolves around plot. More specifically, there is one in the women-focused market.
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Writers, like New Sensations' Jacky St. James, craft plots that are designed to resonate with women, focusing on plots like marriages that have lost their spark and the early days of falling in love. (Think of them as movies that might air on Lifetime – only when the sex scenes start, the camera doesn't pan away.) Directors of the films, meanwhile, stay away from the gonzo sex acts that sometimes permeate other adult films.
"I don't think this is something that happened overnight," said Taylor. "It was dormant. No one spoke about it. And little by little it became ok. … We're not shooting hardcore positions or the more extreme elements of X-rated films. This is more making love than f***ing. It's a connection between two people."
Because so much porn focuses on extreme fantasies, it has been off-putting to many women – some might argue rightfully so. Overly buxom sex pots do things many women would never consider.
"I remember crying when my husband – then my fiance -- wanted to watch porn together," said Allison Vivas, author of the upcoming book Making Peace With Porn. "I thought it was about me. And it's so odd that we can assume a guy can watch an action move and distinguish between fantasy and reality, and then some think they can't do so when they watch porn."