CLEARWATER, Fla., Jan. 7, 2013 (GLOBE NEWSWIRE) -- Tech Data Corporation (Nasdaq:TECD) today announced the launch of resellerCONNECT, the Company's reseller marketing program powered by TDAgency, Tech Data's full-cycle marketing services agency. resellerCONNECT is focused on the marketing needs of SMB resellers, applying Tech Data's focused expertise in vendor-driven marketing to its reseller customers.
"TDAgency is the agency of choice for the go-to-market channel activities of some of the world's top technology vendors, and we are excited to now offer our resellers the opportunity to grow and scale their businesses through resellerCONNECT," said Derrek Hallock, vice president, TDAgency at Tech Data. "Through our decades of channel experience, TDAgency has the industry experience, channel knowledge, and pre-established relationships to enable the marketing success of our resellers. Helping our SMB resellers generate demand through marketing services, as well as effectively attain and deploy market development funds (MDF), is a natural extension of the TDAgency value proposition."
The four main focus areas of resellerCONNECT are:
- Lead Generation: Options include TDAgency's competitively-priced appointment-setting service on a pay-for-performance basis, direct mail services, and email marketing using the most advanced enterprise-level software that allows full transparency and behavioral-based campaigns.
- Event Management: TDAgency's industry-leading Events team can manage resellers' end-user events, both large- and small-scale, from site inspection to execution. This includes contract negotiations, budget development, travel coordination and event recruitment to ensure that resellers have an exceptional event with optimal outcome.
- Creative Services: Leverage TDAgency's award-winning Creative team as an extension of your business. From branding and graphic design to video production and copywriting, TDAgency's innovative team can help engage your audience, create awareness and drive demand.
- Web Design: From a simple website refresh to an all-encompassing website development, TDAgency's web and e-marketing consultants pinpoint reseller needs and create high-impact, scalable solutions.
TDAgency will also offer a quarterly education series. These webinar trainings will cover each focus area in-depth, offer insight into industry best practices, and demonstrate the unique value proposition of each to enable resellers to maximize their ROI.
"resellerCONNECT has provided us with a tailored approach for our needs, and we couldn't be more excited about the results," said Michael Kanan, president and CEO of Inacomp TSG. "TDAgency has delivered an ideal value proposition for the reseller community. They understand that we don't simply want templates to make our sales and marketing collateral look just like our competitors'; we need full-cycle marketing within our budget. From initial quoting and timeline delivery to reviewing the final proofs, I knew exactly what to expect from TDAgency and when to expect it."
About Tech Data
Tech Data Corporation is one of the world's largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value added services enable 125,000 resellers in more than 100 countries to efficiently and cost effectively support the diverse technology needs of end users. Tech Data generated $26.5 billion in net sales for the fiscal year ended January 31, 2012, and is ranked 109th on the Fortune 500®. To learn more, visit www.techdata.com.
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Source:Tech Data Corporation