InstallerNet Partners with Roadwire to Develop Preferred Network of Automotive Restylers


Las Vegas, NV, Jan. 8, 2013 (GLOBE NEWSWIRE) -- InstallerNet, the leading provider of aftermarket automotive installation solutions, has announced a strategic partnership with Roadwire to develop a direct-to-consumer model for the sales and installation of automotive restyling products. Until now, consumers wanting to enhance their vehicles with leather upholstery or heated seats, would only do so as part of a vehicle purchase. Roadwire is planning to grow the market by offering their products installed through many new sales channels.

"Since this product category is highly dependent on quality installation, traditional retail and online channels have been closed to marketing our products" Stated Aaron Forrister, Roadwire President and CEO, "utilizing InstallerNet's proven management platform, we can now scale our business to offer our quality products anywhere in the country."

InstallerNet has a simplified solution for merchandising services at point of sale along with the products. It's InstallCard approach will be used to represent the Roadwire products installed, preventing retailers and etailers from having to stock hundreds of SKUs to meet their customer's needs. The Roadwire InstallCard will be activated at time of sale, allowing the consumer at their convenience, to schedule an installation with vehicle specific configurations. InstallerNet's friendly installation coordinators will assist consumers with any questions they may have while fully managing the transaction.

The Roadwire preferred installer network is made up of some of the best restylers in the business. This unique offering will target consumers that traditionally would not purchase restyling products, exposing them to the category and driving new business to Roadwire dealers.

To learn more about how to become a Roadwire retailer, or join the preferred network of installers, visit the InstallerNet booth in the North Hall (2809) at the Consumer Electronics Show.

About InstallerNet

InstallerNet is an installation solutions provider for the consumer electronics industry delivering content, technology, services, and logistics to CE retailers, manufacturers and installers. The company specializes in merchandising and coordinating consumer electronics installation services through the nation's largest network of independently owned mobile and home electronics installers. It has developed a unique approach to better merchandise services through its branded InstallCard, a model that allows retailers to sell professional services like a gift card. With proprietary web and call-center technologies, InstallerNet can provide the complete package to meet and exceed customer expectations. Visit the website at

About Roadwire

Roadwire is a global automotive technology company that provides innovative products to the new and pre-owned car markets facilitated by more than 2000 Authorized Installers. Its catalog of products include OEM-styled leather-trimmed interiors, climate controlled seating, seat heaters, electric sunroofs, MyTop; The World's 1st Power Electric Convertible top for the Jeep Wrangler, and other patented technologies designed to enhance comfort and safety for the next generation of automobiles. We represent three generations of entrepreneurship in the automotive aftermarket, as the pioneers of automotive restyling: the first manufacturer of restoration interiors for classic cars, then the first American manufacturer to supply automakers with interior upgrades. This rich legacy provides the ingenuity to be an automotive technology incubator as we assist inventors in manufacturing and distributing their designs, as well as our own, that add value to everyone who gets behind the wheel. Visit us at

CONTACT: InstallerNet, Inc. Roadwire, LLC Bill Ali, SVP Sales and Marketing Dave Edmondson, Vice President (978) 867-6760 (877) 762-3947

Source: InstallerNet