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Mobile Game Company Freeze Tag Announces an Update From the CEO

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TUSTIN, Calif., Jan. 8, 2013 (GLOBE NEWSWIRE) -- Freeze Tag (OTCQB:FRZT) CEO Craig Holland updated shareholders on the progress of the company today.

Investor Relations Update

At Freeze Tag, we are busy planning, coding, drawing, writing and doing all of the little things it takes to make great family friendly mobile games. In the coming months, we will make announcements that will provide you with information to anticipate and track our progress throughout the year. We have been in the process of choosing an investor relations firm to assist us with our investor outreach and communications program. We will have news on this subject shortly.

Product Update

Grimm Reaper™: Hidden Tales launched in December and has been performing to our expectations. Although we cannot provide any details at this time, the product is in the "test" phase right now as we measure feedback from customers, analyze data from in app purchases, and continue to make improvements in the game to maximize performance. After we make these changes and further measure results, the promotional program will begin. It is not uncommon for freemium (or free-to-play games with in-app purchases) to be in a test phase for 60-90 days during which adjustments are made before promotional dollars are spent. The next updates to the game should be launching in January.

Originally, Party Animals™ was planned for a late Q4 release, but in discussions with our partner GREE, we made the decision to launch Party Animals in Q1 2013. Based on the results of our early user testing, Party Animals is shaping up to be a very exciting and entertaining new game.

Beta Test

If any investors are interested in participating in our beta test program, please signup here: http://frzt.us/betatestsignup. Or, send an email to "betatest@freezetag.com" and we will get in touch with you.

Investor Information

For any new or potential investors, if you would like to signup to directly receive investor updates, you can do so by going to our web site here: http://www.freezetag.com/investors/ or, to directly signup, please go to this link: http://frzt.us/investoremaillist

About Freeze Tag, Inc.

Headquartered in Tustin, California, Freeze Tag, Inc. (FRZT) creates "family friendly fun" games for smartphones, tablets, PCs and Macs. For more information, visit the Freeze Tag website at www.freezetag.com. Freeze Tag (FRZT) stock is publicly traded on the OTCQB exchange.

The Freeze Tag, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15658

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.

CONTACT: Craig Holland Freeze Tag, Inc. investorrelations@freezetag.com (714) 210-3850 x26

Source:Freeze Tag, Inc.