MIAMI, Jan. 8, 2013 (GLOBE NEWSWIRE) -- (Nasdaq:PERY) Savane, a brand known for performance, innovation and comfort, has released a new initiative that combines looking good with doing good - SAVANE ECO-START - pants that keep the equivalent of six recycled water bottles from landfills in every pair.
The Savane brand joined with environmentally-conscious supply chain partners to collaborate on the new initiative which uses techniques and materials that benefit the planet through methods such as recycling, reduced packaging, reused shipping cartons and fabrics that contain REPREVE®, a fiber made with recycled materials, including plastic bottles. The result is SAVANE ECO-START, apparel that reduces our environmental impact one pant leg at a time.
With emphasis on reducing the volume in our Nation's landfills, the ECO-START products utilize cutting-edge technology to create natural-feeling, high-quality fabrics containing REPREVE from Unifi.
Starting with Savane Eco-Start products, we are embarking on a corporate mission to create products that do better for our planet," explained George Feldenkreis, Chairman and CEO of Perry Ellis International, parent company of Savane. "We are a fashion company, always looking for fresh and innovative new ideas - but we aren't seeking sustainability because it is in style, we are doing this because we want to improve the communities we live in, and do business with, for future generations. We believe our customers feel just as strongly and hope they'll support us on these important initiatives."
As compelling as the message already is, recycled content isn't the only selling feature on these planet-friendly pants - they also tout performance features such as Permanent Crease, Wrinkle Resistance, Easy Care, and Motion Closure for all day comfort - making Eco-Start a valuable extension of the Savane performance pants collection that devoted brand enthusiasts love.
Look down. Do you know what's inside your pants? That's exactly what the SAVANE ECO-START point-of-sale materials asked when the new line rolled out to major retailers. Signage featuring that question along with the tagline 'Look Good. Feel Good. Do Good.™' promoted the newly-arrived SAVANE ECO-START collection.
"The Savane Eco-Start collection is a prime example of how you can look good and do good at the same time," said Jay Hertwig, vice president of global branding for Unifi, the makers of REPREVE. "Working with Savane provides a perfect opportunity for us to help consumers realize the positive impact choosing products made with REPREVE can have on the environment."
Savane Eco-Start apparel asks customers to join their journey, because when you walk a mile in Savane pants, they want to help reduce the carbon footprint we all leave behind. And when it comes to reaching that destination, every step counts.
Savane® Eco-Start® is owned and distributed by Perry Ellis International, Inc. (Nasdaq:PERY). REPREVE® is a registered trademark of Unifi, Inc. For more information on SAVANE ECO-START with REPREVE and other products, visit: www.savane.com, www.pery.com, www.repreve.com and www.unifi.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Centro®, Solero®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Axis®, Gotcha®, Girl Star®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue® and Miller's Outpost®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and Champions Tour® for golf apparel. Additional information on the Company is available at http://www.pery.com.
Safe Harbor Statement
We caution readers that the forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations rather than historical facts and they are indicated by words or phrases such as "anticipate," "could," "may," "might," "potential," "predict," "should," "estimate," "expect," "project," "believe," "plan," "envision," "continue," "intend," "target," "contemplate," or "will" and similar words or phrases or comparable terminology. We have based such forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements, many of which are beyond our control. These factors include: general economic conditions, a significant decrease in business from or loss of any of our major customers or programs, anticipated and unanticipated trends and conditions in our industry, including the impact of recent or future retail and wholesale consolidation, the effectiveness of our planned advertising, marketing and promotional campaigns, our ability to contain costs, disruptions in the supply chain, our future capital needs and our ability to obtain financing, our ability to integrate acquired businesses, trademarks, trade names and licenses, our ability to predict consumer preferences and changes in fashion trends and consumer acceptance of both new designs and newly introduced products, the termination or non-renewal of any material license agreements to which we are a party, changes in the costs of raw materials, labor and advertising, our ability to carry out growth strategies including expansion in international and direct to consumer retail markets, the level of consumer spending for apparel and other merchandise, our ability to compete, exposure to foreign currency risk and interest rate risk, possible disruption in commercial activities due to terrorist activity and armed conflict, and other factors set forth in Perry Ellis International's filings with the Securities and Exchange Commission. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in Perry Ellis' filings with the SEC. You are cautioned not to place undue reliance on these forward-looking statements, which are valid only as of the date they were made. We undertake no obligation to update or revise any forward-looking statements to reflect new information or the occurrence of unanticipated events or otherwise.
CONTACT: Perry Ellis International, Inc. Joakim Wijkstrom, 305-873-1111Source:Perry Ellis International, Inc.