Entropic, MobileTREC Collaborate on Reverse Mass Notification Alert Solution Leveraging the Consumer Set-top Box Platform

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LAS VEGAS, Jan. 9, 2013 (GLOBE NEWSWIRE) -- Consumer Electronics Show -- Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions for the connected home, and MobileTREC Corporation, the world's leading innovator in mobile personal safety technology, today announced their collaboration to develop a next generation Machine-to-Machine (M2M)-based reverse mass notification alert solution for public safety agencies that leverages the cable set-top box (STB) platform.

Traditional reverse mass notification systems are designed to quickly alert communities of potential dangers and disasters. These systems target homes and businesses in affected areas using pre-recorded emergency response messages sent to consumers' landlines or television sets via a mass broadcast by the local TV station.

To advance the reverse mass notification alert system, MobileTREC created Mobile R911TM, a mobile reverse 911 application, that can geo-target, identify and send mass alerts to any citizen/subscriber in relevant proximity to an emergency/disaster incident. Taking its Mobile R911 application one step further, MobileTREC collaborated with Entropic to develop a M2M Mass AlertTM solution that could deliver the same mass notification to cable STBs, based on geo-targeting service-able cable addresses using an Entropic-powered STB platform.

"It is of particular interest to public safety agencies, including San Diego, California, county officials, who are integrating our Mobile R911 technology, to be able to quickly and effectively communicate with their constituents in any potential disaster situation," said Henry Siegel, vice president of Emerging Markets at MobileTREC. "As landlines are disappearing at a rapid pace and many citizens do not watch their local TV broadcast, safety and emergency response personnel need to ensure multiple methods to reach citizens. Our cooperation with Entropic shows the power of their technology and our ability to develop next-generation M2M Mass Alert solutions as a natural extension of our proven Mobile R911 system."

M2M Mass Alerts leverages Entropic's latest generation of high-performance STB system-on-a-chip (SoC) solutions, the TSC17x STB SoC family. The platform offers the first dual-core ARM® Cortex-A9 processor with integrated NEON™ technology for multimedia extension and provides support for multiple open standards, including the latest Google Android 4.0 "Ice Cream Sandwich" operating system.

"Using our cable set-top box system-on-chip platform as a means to alert citizens in a specific community is a powerful proposition for ensuring another method to contact potentially affected individuals in a disaster," said Dr. Anton Monk, co-founder and vice president of Technology at Entropic. "By using our open standard silicon and software solution, we are empowering public safety agencies with a new set of tools to reach the millions of users of "connected devices," including cable set-top boxes."

About MobileTREC

MobileTREC is the world's leading innovator in mobile personal safety technology solutions for personal, community, and public safety. MobileTREC has empowered individuals, families, neighborhoods, schools, universities, municipalities, states, and countries to protect themselves and their citizens with state-of-the-art safety technology. MobileTREC's robust safety platform enables Texting to 9-1-1; direct routing and information delivery of safety information with its Next Generation 9-1-1 layer; and Geo Targeted Mass Alerts which enable the delivery of alerts and vital information for all citizens exactly when and where it's needed most during emergency situations. For More information, visit MobileTREC on the web at: www.MobileTREC.com.

About Entropic

Entropic (Nasdaq:ENTR) is a leading global provider of silicon and software solutions to enable connected home entertainment. The Company transforms how traditional HDTV broadcast and streaming video content is seamlessly, reliably, and securely delivered, processed, and distributed into and throughout the home. Entropic's next-generation Set-top Box (STB) System-on-a-Chip (SoC) and Home Connectivity solutions enable Pay-TV operators to offer consumers more captivating whole-home entertainment experiences by transforming the way digital entertainment is delivered, connected and consumed – in the home and on the go. For more information, visit Entropic at: www.entropic.com.

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Forward-Looking Statements

Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding the expected benefits of Entropic's collaboration with MobileTREC Corporation, Entropic's technology solutions, and continued or future integration of technology into products of OEMs. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause Entropic's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to, the effects of competition from alternative technologies; Entropic's dependence on service providers' connected home needs; the risk that the market for Entropic's solutions may not develop as anticipated; the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of Entropic's Quarterly Report on Form 10-Q for the quarter ended September 30, 2012. All forward-looking statements are qualified in their entirety by this cautionary statement. Entropic is providing this information as of the date of this release and does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

Copyright © 2013 Entropic. All rights reserved. All other product or company names mentioned are used for identification purposes only and may be trademarks of their respective owners.

CONTACT: MobileTREC Contacts Henry Siegel - Vice President Emerging Markets 323.680.5411 henry@mobiletrec.com Yair Abed - Vice President Strategic Partnerships, Business Development 858.342.8761 yair.abed@mobiletrec.com Entropic Contacts: Investor Contact: Debra Hart - Director, Investor Relations +1 858.768.3852 debra.hart@entropic.com Media/Industry Analyst Contact: Chris Fallon - Senior Director, Corporate Communications +1 858.768.3827 chris.fallon@entropic.com