PITTSBURGH, Jan. 14, 2013 (GLOBE NEWSWIRE) -- Jeff Stevens, Director of Sales for DirectTrack, will present "The Top 5 Mistakes in Mobile Affiliate Marketing" on Monday, January 14 from 4:40 to 5:00 p.m. at the Affiliate Summit West conference held at Caesars Palace in Las Vegas.
"The performance marketing landscape is quickly evolving as more consumers access online content through smartphones and tablets," said Stevens. "As digital marketers search for ways to add value and drive new revenue streams, mobile strategy is fast becoming a dominant topic. My presentation will discuss the mistakes that we have seen mobile marketers make and the best technology strategies for improving their mobile results."
According to a comScore survey, 123.3 million Americans own smartphones (as of November 2012) and downloaded apps are used by 54.2 percent of subscribers. In his presentation, Stevens discusses the common mistakes that can seriously impact results generated from mobile marketing efforts.
"On an annual basis, DirectTrack serves billions of impressions and tracks more than 3 billion unique clicks. An ever growing percentage of the total traffic we capture is now coming from mobile devices," added Stevens. "Given the high volume of global traffic our system handles on a daily basis, by default we have a birds-eye view of the industry and a unique perspective of what is clearly working and what is not working in mobile performance marketing."
To learn more about the DirectTrack mobile solutions, visit Meet Market table #84 or Booth #223/225 at Affiliate Summit West on January 13-15 at Caesars Palace in Las Vegas. For more information, visit www.directtrack.com/dt/asw13.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world's most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions.
DirectTrack X, the next generation of the world's most comprehensive performance marketing platform, is engineered with the industry-leading features and functionality found in our pioneering affiliate tracking software, and now includes a superior user experience. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.
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Source: Direct Response Technologies