Nikki Beach to Make its Debut at the 2013 Sundance Film Festival

Miami Beach, FL, Jan. 14, 2013 (GLOBE NEWSWIRE) -- ( -- Nikki Beach Worldwide is thrilled to announce the debut of Nikki Beach at the 2013 Sundance Film Festival in Park City, Utah when it debuts "Nikki Beach Sundance" a 3-day pop-up on the rooftop of The Sky Lodge Hotel. Nikki Beach Sundance will be located in the center of all the action at 201 Heber Avenue at Main Street and will be open on Friday, January 18; Saturday, January 19 and Sunday, January 20 from 11 AM - 2 AM. Located on the fourth floor of The Sky Lodge Hotel, the indoor-outdoor lounge will feature delicious cuisine, stellar European service and, of course, fire pits and heaters. Nikki Beach Sundance is the perfect location for film industry executives, celebrities, film lovers, esteemed members of the press and both locals & visitors alike to have lunch, dinner, hold press junkets, business meetings, cocktail parties and conduct interviews with unparalleled views of Park City, Utah. Following dinner each night, Nikki Beach will transform into the Sundance party hotspot when the Nikki Beach St. Barth resident DJ takes over the DJ booth. Throughout the weekend, there will be events taking place at Nikki Beach including The Creative Coalition's pre-dinner cocktail event at Nikki Beach prior to their 2013 Spotlight Initiative Gala Awards Dinner honoring Sharon Stone, Jane Lynch, Shailene Woodley & Alfred Molina and an AFC/NFC Football Viewing Party, among others.

"We are very excited to be bringing Nikki Beach to Park City during the Sundance Film Festival," said Jack Penrod, Founder and Owner of Nikki Beach Worldwide. "This year (2013) will be our 11th year of having pop-up locations in Cannes, France during Cannes International Film Festival and 5th year of having a pop-up location in Toronto, Canada during the Toronto International Film Festival so bringing Nikki Beach to Sundance was the natural next step for our brand's commitment to supporting the film industry and our loyal clientele from around the world."

Since the debut of Nikki Beach at Cannes International Film Festival in 2002, the goal each year (at every Film Festival the brand does a pop-up location at) has always been to provide an elegant, welcoming and comfortable alternative for film industry movers & shakers to unwind, relax, celebrate, dine or simply lounge during the hectic film festival circuit. In the past, Nikki Beach has hosted industry powerhouses such as Harvey Weinstein, Woody Allen, Luc Besson and Pedro Almodovar along with A-list celebrities including Jude Law, Michael Douglas, Sting, U2, Naomi Watts, Penelope Cruz and Ryan Gosling, among many others.



Julie Fogel, Communications Director, Nikki Beach Worldwide | (305) 812-9351

CONTACT: Julie Fogel 1-305-812-9351 Source: Nikki Beach Worldwide