MEDL Mobile Inks Deal to Bring the APP Incubator to TV

FOUNTAIN VALLEY, Calif., Jan. 15, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) ("MEDL" or the "Company") – a pioneer in the creation, development, marketing and monetization of mobile apps – announced today that it has partnered with EUE/Sokolow and Producer Damon Harman with the goal of turning the company's popular App Incubator platform into a television show.

The App Incubator was first launched in 2009, allowing anyone with an idea for an app to submit his or her concept. Since launching, MEDL has received more than 125,000 app submissions and has developed dozens of apps from the Incubator - with some reaching as high as #1 on the Apple App Store.

"Demand for our App Incubator continues to be strong with new ideas coming in every day," said Dave Swartz, MEDL Mobile President and Chief Creative Officer. "But what's more fascinating than the ideas themselves are the people behind them. Television is the perfect medium to bring the Incubator to life in a big way."

The App Incubator has captured the attention of more than just people with ideas. The Incubator and the Apps it has created have been featured by such news outlets as CNBC, ABC, FOX, The Guardian, The Washington Post, The LA Times, Forbes, CNN and The BBC.

"With the popularity of shows like Shark Tank, we've seen that viewers want to see shows with real stakes, including the American Dream of launching your own business or product," said Sam Sokolow, President of EUE/Sokolow. "The App Incubator TV Show is a high stakes competition but its also a great platform for telling meaningful stories, experiencing people's digital dreams and organically building online and mobile communities through the apps the show launches. The show will be a home run on so many levels."

The show will cast ordinary people with extraordinary ideas for the next killer app. A panel of technology "Luminaries" will work with the contestants during each episode to narrow the field until one app is chosen for production each week.

A panel of technology Luminaries is now being cast with plans to take the show to potential network partners in Q1 2013.

"Ultimately, this is a show about wish fulfillment," said Damon Harman, Executive Producer and Director. "Every week, we'll meet people with a big idea and a dream - and we'll watch as one of those dreams becomes a reality. It's great television."

Sam Sokolow & Jeff Cooney are attached to Executive Produce through their EUE/Sokolow banner, as are Damon Harman, Alex Josef and Jose Salazar. Dave Swartz and Andrew Maltin are attached to Executive Produce through MEDL Mobile.

About MEDL Mobile

The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology and greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain, which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit


EUE/SOKOLOW is an independent television production company focused on creating, developing, packaging and producing original television properties including scripted dramas, scripted comedies, reality shows and game shows.

Sam Sokolow, the company's President, is a client of the elite Creative Artists Agency (CAA), which gives the Company unique access to the deepest pool of premium talent including many of the most recognized actors, writers, athletes and entertainment professionals internationally. CAA has packaged several of the world's most recognized shows including Lost, House and American Idol. EUE/SOKOLOW also works with every top talent agency and management company to develop projects with A-list talent. As a result of its deep industry relationships in New York and Los Angeles, EUE/SOKOLOW has access to an unparalleled pool of creative talent, entree into every major broadcast network and cable channel, unmatched production resources & experience and access to Fortune 500 sponsors, maximizing the likelihood of success for each project.

EUE/Sokolow is a content creator under the umbrella of EUE/Screen Gems, which owns state-of-the-art production facilities in New York City, North Carolina and Atlanta. In effect, EUE/Sokolow is a "boutique studio" with development, production, facilities, tax credits and relationships with America's top 100 advertisers all under one roof. This unique combination allows EUE/Sokolow to deliver high-end television content to every distributor in a forward thinking business model that maximizes every budget's potential.

About Damon Harman

Damon Harman has produced and directed more than 375 episodes of television. Having worked as commercial director with companies such as Coca-Cola, Emporio Armani, Calvin Klein, DCS, and Fisher & Paykel Appliances, Harman exacts the visions of some of the most adept global brands in the industry. He has produced commercials for Eckerd Drugstore and national promos for Cinemax Asia, Fox Family Worldwide, Pax TV, and Blind Date.

Harman served as showrunner and co-creator for more than 130 episodes of MTV's "Taildaters", MTV's "Burned" series, E! Network's "Pulled Over" series, and the Virgin Produced TV series "Ocean Models", among others. Most recently, Harman produced and directed "Making the Game" for the global fund (RED) presented by Coca-Cola for MTV Worldwide. Harman's work has inspired the power of collective contribution across 54 countries and has recently led to the launch of the mobile app (THRED), announced on December 23, 2012.

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit

CONTACT: Media Contact: DJ Swanepeol MEDL Mobile 714-617-1991 Investor Relations Contact: RedChip Companies, Inc. Jon Cunningham 800-733-2447, Ext. 107 407-644-4256, Ext. 107 http://www.redchip.comSource:MEDL Mobile Holdings, Inc.