HERMOSA BEACH, Calif., Jan. 15, 2013 (GLOBE NEWSWIRE) -- Wood Underwear, LLC, launches its Hermosa Beach Collection of men's underwear and undershirts. Wood Underwear also announces its new relationship with Namasté Showroom in downtown L.A.'s Cooper Building.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16557
"Is Wood Underwear made of wood? I get asked this all the time. And, yes, there is now wood in Wood. The fabric is incredibly soft and the blend ensures that it performs really well. It's a stand up pair of underwear and we're excited about the extended collection. And yes, the puns are always intended," jokes founder, Terresa Zimmerman.
The Hermosa Beach Collection is made with a modal (from beech tree cellulose), cotton and elastane blend. It includes three (3) leg lengths: a trunk, a 3" brief, and a 6" biker brief, as well as V-neck and round-neck undershirts. The collection is available in 9 collegiate inspired colors (Wood Orange, Heather Grey, Navy, Black, Crimson Red, Forest Green, Yellow, Royal Purple, Blue) and arrives in Wood Underwear's signature box in both single and multi-packs.
Wood Underwear embarks on a new showroom relationship with Namasté Showroom, specializing in contemporary collections, both handcrafted and unique, all with a story.
"Wood Underwear brings a fun and provocative sense of humor to the category and our showroom. It has the advantage of being a new and fresh line while also feeling like a highly established brand." Brad Jaco, Namasté Showroom co-founder, continues, "The product is quality and the new wood-based fabrics coming out feel like butter. Men care about what they wear and they are increasingly conscious about their underwear."
"We're thrilled to partner with the Namasté Showroom. Brad and his team really know their stuff, which means they know our market. We expect them to be a key factor in extending the value of our brand. You can tell they love what they do. And, we love that they are loving Wood." Terresa notes, "It's important to work with people you want to have a beer with... And yes, these are those people."
Namasté Showroom West - (888) 226-6120
The Cooper Building, 860 S. Los Angeles Street, Suite 326, Los Angeles, CA 90014
About Wood Underwear
Wood Underwear. Underwear for men. Our goal is to make and market great everyday underwear for men. Wood Underwear should enhance your power; give you the comfort to do all you want to do. Knowing you look good doing it. Great materials. Amazing fit. Good value. Try it. Wood is good. www.woodunderwear.com
Founded in 2012 in Hermosa Beach, California, Wood Underwear is a woman-owned, west coast US original. We support causes that promote active outdoor lifestyles. See our store finder page for a retail location nearest you.
The Wood Underwear logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12676
About Namasté Showroom
A showcase of beautiful men's and women's designers along with one of a kind denim programs. Founded in 2001 by Brad Jaco and Dave Coury in New York, expanding to Los Angeles in 2006. www.namasteshowroom.com
CONTACT: Press Contact: +1.310.339.4355 or +1.888.226.6120 Retail Buyers contact: Namaste Showroom +1.888.226.6120 For samples/imagery: firstname.lastname@example.org
Source: Wood Underwear