EMERYVILLE, Calif., Jan. 18, 2013 (GLOBE NEWSWIRE) -- FREEBIRDS World Burrito, the fast casual burrito joint with the rock 'n' roll attitude, has announced Carpe 500, a movement to motivate guests to eat healthy without compromising taste in the New Year. FREEBIRDS is inspiring guests to build awesome burritos, burrito bowls, salads, nachos and more for less than 500 calories each with its new microsite, "Carpe 500" (carpe500.freebirds.com) designed to promote healthy choices and an easy-to-use calorie counter. The site encourages guests to build their best tasting burritos and share with others, and gives fans a chance to win one of 500 free burritos when they share their "build" with their Facebook friends.
With four sizes of burritos, four flavors of tortilla and over forty freshly prepared ingredients, there are over 35 trillion combinations at FREEBIRDS, and there are literally millions of combinations under 500 calories.
"People don't realize that eating at a fast casual burrito joint can be healthy and taste fantastic," says FREEBIRDS President Jim Mizes. "We have low carb, low fat, vegetarian, you name it. All of our beans and chips are 100% vegan, and we offer several gluten free items including chips, tortillas, beans, salsas, sauces and rice," he adds.
The Carpe 500 contest will run through the end of January and FREEBIRDS will select 500 lucky winners from those who share their burrito to their Facebook feed.
ABOUT FREEBIRDS WORLD BURRITO
FREEBIRDS is about awesome burritos (plus burrito bowls, salads, nachos and more) and freedom of choice. As guests join the queue, they are partnered with a team member, known as a "Roller," who helps them choose from four sizes of burrito made from four possible flavors of tortilla. Burritos are hand-rolled with the guest's personal selection from more than 40 freshly prepared ingredients including grass fed beef, hormone-free chicken, or all natural slow roasted carnitas, hand cut veggies, signature Death Sauce and Bad *ss bbq, queso and guacamole. There are over 35 trillion combinations at FREEBIRDS. The restaurants have a free-spirited ambience with a rockin' soundtrack, reminiscent of a late-'60s rock 'n' roll roadhouse. It's Not Normal!®
FREEBIRDS is owned by Tavistock Restaurants. There are over 90 FREEBIRDS in Texas, California, Oklahoma, Kansas and Missouri. For more information visit www.freebirds.com.
CONTACT: firstname.lastname@example.orgSource:Tavistock Restaurants, LLC