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DirectTrack Publishes New Whitepaper Highlighting Relationship Marketing

PITTSBURGH, Jan. 29, 2013 (GLOBE NEWSWIRE) -- DirectTrack, the world's most comprehensive performance marketing and affiliate tracking platform, released its latest whitepaper on the value of implementing relationship marketing strategies within affiliate marketing programs. The paper, titled "Marrying Relationship Marketing with Tracking Technology for a More Accurate ROI" explores the ways networks and advertisers can use advanced tracking technology to create ongoing revenue-sharing opportunities that compensate affiliates over the lifetime of the relationship.

"With increased pressure to improve the bottom line, our clients are searching for opportunities to upsell, cross-sell, and drive additional revenue among existing customers," said George Bordo, General Manager at Direct Response Technologies. "By implementing relationship marketing practices into their overall strategy, these clients can improve partner retention and increase revenue growth."

Today's tracking technology does more than just track clicks and measure impressions. It can be used to provide marketing professionals with a larger picture of their overall marketing ROI. A traditional affiliate ROI calculation is generally based on one particular action, such as a lead, sale, sign up, etc. With a more advanced tracking and analytics platform such as DirectTrack, an enhanced ROI can be created and evaluated when tracking continues far past the initial action.

With advancements in technology, the ability to easily configure, track, and pay for achievement of targeted results is leading the evolution of performance marketing. For example, DirectTrack enables advertisers and networks to track and pay commissions based on targeted criteria, such as demographic data, ongoing activity, and specific products. Designed to attract affiliates who are highly motivated by multiple payout options, DirectTrack clients can configure commissions to incent activity that drive strategic business results.

"Performance marketing is quickly evolving, and it's imperative that the technology keeps pace," added Bordo. "Many of our clients are driving the advancement within the industry, and we are working in collaboration to ensure that we develop the advanced technology needed to continue the evolution of relationship marketing."

For more information about relationship marketing within digital marketing, download the whitepaper at http://pdt.directtrack.com/Relationship-WP.

About Direct Response Technologies

Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to the world's most powerful performance marketing and affiliate programs. Global merchants and networks choose Direct Response Technologies for the reliability, scalability, and accuracy of its solutions.

DirectTrack X, the next generation of the world's most comprehensive performance marketing platform, is engineered with the industry-leading features and functionality found in our pioneering affiliate tracking software, and now includes a superior user experience. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.

The Direct Response Technologies logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13580

DirectTrack is a registered trademark of Direct Response Technologies. All other trademarks and registered trademarks are trademarks of their respective owners.

CONTACT: Media Contact: Sandy Barsotti Director, Marketing Direct Response Technologies +1 412-921-6881 x36403 +1 412-952-4028 - cell sbarsotti@directresponse.com

Source: Direct Response Technologies