The Hollywood veteran is directing a Super Bowl commercial for the Got Milk? group. While this is milk's first Super Bowl ad, it is Berg's fourth. One of his earlier commercials was for Hulu, starring Alec Baldwin, produced by his company Pony Show Entertainment.
"They're not so easy to get. Everybody wants to do one," Berg told me during a break in filming. "You've got 100 plus million eyeballs on your commercial, you know, it's exciting." (Read More: 'The Rock,' America's New Milkman)
The commercial was being shot earlier this month in Southern California at an intersection in Long Beach strewn with the remains of a derailed circus parade.
This commercial reunites Berg with Dwayne Johnson, aka "The Rock," whom he directed in "The Rundown" in 2003. "Dwayne Johnson is an old buddy of mine."