EMA Radar Report Identifies AppFirst as Value Leader in Advanced Performance Analytics

NEW YORK, Jan. 31, 2013 (GLOBE NEWSWIRE) -- AppFirst, the leading provider of SaaS-based application management solutions, announced today that Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, has highlighted the company in its new Radar Report on Advanced Performance Analytics, and named it a Value Leader for its Business Impact Management use case. In the report, EMA finds that AppFirst's combination of application performance and business impact offers an elegant and efficient approach to examine and analyze critical business outcomes – from revenue, business activity metrics, consumer/application usage, and end user effectiveness in interacting with applications. It also notes that AppFirst does this from its cohesive, system-centric perspective where it can dynamically align service performance with business outcome and business risk.

In the course of its research for the report titled, "EMA Use Cases for Advanced Performance Analytics (APA): Big Data Gets a New Face," EMA identifies APA as bringing real-time or near real-time "big data" to IT operations, architects, service managers and even applications development, as well as IT executives and non-IT business stakeholders. The report states that APA challenges traditional notions of 'fixed markets' with linear boundaries and rigid technical criteria – likening APA to a 'tidal wave' shattering traditional industry assumptions. "APA differs from classic warehousing in that discovery, modeling, techniques for data collection and prioritization provide a level of efficiency for IT service management that most classic 'big data' approaches cannot." 1

"Our report finds that APA has evolved out of classic service performance management, but with a twist," said Dennis Drogseth, vice president of EMA and author of the report. "Rather than siloed approaches to monitoring and analysis, APA demands more eclectic data collection, along with huge levels of analytical scalability and strong insights into cross-domain and business outcomes. AppFirst is at the top of the APA pack when it comes to leveraging the cloud because of its cohesive cross-domain efficiencies, reasonable costs and no maintenance fees."

The Radar Report includes an assessment and profile of 22 companies it has identified as in the APA space, including AppFirst. It also discusses application transactions, and targets three distinct use cases:

  • Technical Performance Analytics
  • Business Impact
  • Change Impact and Capacity Optimization/Planning

In the report, EMA identifies AppFirst as a Value Leader in Business Impact Management use case. EMA cites AppFirst's focus on the application ecosystem and ability to bore deeply into systems-centric awareness of application processes and interactions with unique benchmark data as setting it apart from competitive solutions. Additionally, the report states that AppFirst profits from having its data, including application, infrastructure and business, in a single location. This enables its core analytic strengths to be harvested more efficiently and dimensionally than data lost in isolated monitoring tools or suites.

"This report from EMA validates our belief that immediate access to information on performance data and business impact dramatically improves internal response times to critical issues," said Pamela Roussos, CMO of AppFirst. "We talk to enterprise CIOs and IT staff every day, and we know that full-stack visibility into systems, applications and business metrics significantly impacts their customers' experience and their business."

The complete report is available on the AppFirst site here.

About Enterprise Management Associates (EMA)

Founded in 1996, EMA is a leading industry analyst firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at www.enterprisemanagement.com or blogs.enterprisemanagement.com.

About AppFirst

AppFirst is the leading developer of powerful yet simple application monitoring solutions, providing DevOps professionals and Tech Execs full-stack visibility into systems, applications and business metrics. The company's SaaS-based DevOps Dashboard is powered by a flexible big data platform that collects, analyzes and correlates numerous data sources, delivered to a configurable dashboard, allowing users to easily monitor information important to an organization and to quickly troubleshoot problems. Founded in 2009, AppFirst is a New York City-based company venture backed by FirstMark Capital, First Round Capital and Javelin Partners. For more information, visit http://www.appfirst.com. Follow us on Twitter or subscribe to the AppFirst blog to stay up-to-date on the latest AppFirst news.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

1 From "EMA Radar™ for Advanced Performance Analytics (APA) Use Cases: Q4 2012"

CONTACT: Press Contacts: Pamela Roussos AppFirst pamela@appfirst.com 800-782-2181 x108 Allison Niday Impact Communications allison@impactcommpr.com 408-828-4463Source: AppFirst