BOSTON, Jan. 31, 2013 (GLOBE NEWSWIRE) -- MineralTree, Inc., maker of the cloud-based, secure payments solution specifically designed for small and medium businesses (SMBs), will host a webinar with Treasury Strategies, Inc. that explores the dynamics and challenges of the SMB payments space, and how banks can seize upon a growing opportunity.
A recent study by MineralTree and Treasury Strategies canvassed the perspectives of more than 60 financial institutions. Results of the study suggest a "small business gap" - an absence of SMB specific banking solutions between retail and commercial offerings. The majority of banks surveyed (72 percent) see the SMB segment as representing a "very significant" or "good" opportunity to improve services and grow revenues. However, most respondents either lacked organizational responsibility for this segment or had divided responsibilities across multiple groups within the bank.
Join Chrystal Pozin, Managing Director at Treasury Strategies and BC Krishna, MineralTree founder and CEO as they discuss the survey findings and recommendations in more detail.
Webinar: Why Banks Fail to Seize the Opportunity in Small Business Payments
Date/Time: Wednesday, February 6, 2013 at 11 a.m. EST (duration 30 min.)
REGISTER NOW to learn:
· How banks mistakenly believe they are meeting SMB payment needs.
· The greatest obstacles to delivering SMB specific products and services.
· The greatest opportunities to differentiate on service and delight SMB customers.
"There's an untapped opportunity for banks to step up and deliver better business solutions to small businesses. However, organizational ambiguity and mismatched products are often standing in the way of success," said BC Krishna, founder and CEO of MineralTree, Inc. "These findings suggest new ways to overcome some of these internal struggles and capture revenue opportunities from this underserved market."
More details are available by downloading the full whitepaper at: http://www.mineraltree.com/survey-whitepaper.
About MineralTree, Inc.
MineralTree delivers secure, online payments solutions to banks that are specifically designed to meet the needs of their small and medium business customers. The solution provides a simple, streamlined approach that brings new efficiency, security, and convenience to payments and cash management processes - at a cost that is easy to justify - while helping to enhance the bank's customer relationships.
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