EnvyDerm Introduces High Performance Cosmetics at Cosmoprof Worldwide Bologna

LOS ANGELES, Feb. 12, 2013 (GLOBE NEWSWIRE) -- EnvyDerm is proud to announce that they will be attending Cosmoprof Worldwide Bologna, the 46th International Exhibition of Perfumery and Cosmetics. The BolognaFiere Exhibition Center in Bologna, Italy will host the international event from March 8 until March 11, 2013. EnvyDerm is a member of California: A State of Beauty Pavilion, a California organization designed by the Small Business Development Administration in conjunction with the California Centers for International Trade Development. This opportunity will allow EnvyDerm to share their mission with global consumers, aiming to develop relationships in European and Asian markets after their success in Chile, New Zealand, and The Middle East.

EnvyDerm is a line of enhancement cosmetics that not only beautifies, but organically grows lashes and rejuvenates lips through the best that nature has to offer. Using an array of organic botanical extract, EnvyDerm has married technology with Mother Nature which is why they are redefining the cosmetics industry through products that enhance instead of hide allowing woman to reach their full potential for natural beauty.

Founder and CEO of EnvyDerm, Nadia Smith, borrowed ingredients from her Moroccan roots, infusing old world beauty secrets and bringing them into a modern marketplace. Southern Morocco is the home of the Argan tree and its oil has been the go-to elixar responsible for the worldwide fame given to Moroccan woman's hair. Translating this into new facets, Smith lead the way in the beauty industry, using Argan Oil to nourish and strengthen eyelashes and lips. All EnvyDerm cosmetics are scientifically proven to be effective while still remaining free of parabens, synthetic fragrances, sulfates, phthalates, GMO's, tricolsan, mineral oils, and animal products.

EnvyDerm's products are solely for eyes and lips. Their cosmetics for eye's consist of three products: volumizing mascara, liquid eyeliner, and a nighttime serum. EnvyDerm's other cosmetics work on enhancing and rejuvenating lips with EnvyDerm Lip Renewal Therapy and the all-new EnvyDerm Lip Volumizing and Conditioning Plumper in a kaleidoscope of colors. With the combination of daytime and nighttime repairing cosmetics, EnvyDerm's products condition and enhance around the clock to naturally increase eyelash length and thickness as well as the fullness and softness of lips.

In just a few short years, Smith's passion, dedication, and thorough research lead to the forward-thinking cosmetics company that she named EnvyDerm. "By creating EnvyDerm, I wanted to create a product line that is safe and effective and does not just hide our imperfections temporarily. Instead, I wanted to create products that correct these imperfections and enhance our beauty, naturally, with every use, for a beautiful you whether your makeup is on or off!" said Smith.

EnvyDerm is one of only 27 beauty companies attending Cosmoprof Worldwide Bologna, allowing them to showcase the power and literally the beauty of California's small businesses on an international playing field. EnvyDerm and their mission to enhance the world naturally will help make California a beauty destination.

EnvyDerm will be in Pavillion 29 at Stand A1C at Cosmoprof Worldwide Bologna from March 8 until March 11, 2013, providing applications for consumers to test and sample products first-hand. EnvyDerm will also be continuing their International takeover by attending Beauty World Dubai, the largest trade show in the Middle East in May of this year.

Follow EnvyDerm on Twitter (@EnvyDerm) to keep track of their international journey and follow Cosmoprof Worldwide Bologna (@cosmoprofworld) on Twitter for constant updates about the upcoming exhibition throughout the next month.

CONTACT: Melissa Hope Callahan


(213)-250-6777 ex1005

About EnvyDerm (www.EnvyDerm.com): EnvyDerm High Performance Cosmetics is an all-natural line of enhancement cosmetics, focused on bringing longer lashes and fuller lips to women worldwide; immediately beautifying today while enhancing for tomorrow. By marrying Mother Nature and today's technology, EnvyDerm products are scientifically proven to produce healthy, long-lasting results. Our goal is to make women feel beautiful in their own skin, emphasizing their unique attributes, without altering the natural beauty of every woman.

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Source: EnvyDerm