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RainTree Reinvents Paradigm for Franchise Lead Generation

RainTree Company Logo

DENVER, Feb. 12, 2013 (GLOBE NEWSWIRE) -- Nothing is more critical to the success or demise of an emerging franchise brand than its ability to recruit qualified franchise leads. As many young franchisors attempt to navigate the increasingly complex franchisee lead generation recruitment maze, RainTree is on a mission to level the playing field.

Founded on the ideal of better assisting small, growing franchisors, RainTree delivers an outsourced franchise sales provider that creates a lead flow that previously only more mature franchisors could afford. RainTree, which works exclusively on a small start-up retainer and on-going success fee, arms emerging franchisors with experienced, well-connected salespeople and access to a host of premier industry vendors spanning from website developers to marketing and bookkeeping firms at a fraction of the cost. Because RainTree's clients pay strictly for performance, the risk is minimal.

"Having spent our careers in franchising, we've seen firsthand the challenges that emerging franchisors face when growing their brands," said Brent Dowling, director of business development with RainTree. "Previously, the best salesmen and industry vendors were reserved for veteran franchise concepts with a vast access to resources. We set out to develop an innovative, cost-effective solution to this age-old challenge, and we've been floored by the positive feedback."

Bringing an insider's perspective to the longstanding franchise lead generation obstacle is Mike Edwards, CEO of RainTree. In his wide-ranging career, Edwards, has built sales programs that have recruited more than 600 franchisees in multiple concepts. Dowling, the former director of franchise development with Doc Popcorn, grew the company from a few franchisees to the largest retail popcorn company in the world with more than 350 units under development.

For more information about RainTree, please visit www.raintreesales.com.

About Raintree

Founded in the franchise-rich city of Denver, RainTree was developed to fill a need by emerging franchisors to navigate the franchise lead generation and recruitment maze. By working with franchisors, RainTree provides an out-sourced sales team that creates quality lead flow and experienced, professional salespeople that previously only more mature franchisors could afford.

The RainTree logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=17112

CONTACT: Media Contact: Patrick Roach, Fishman Public Relations; (847) 945-1300 x230; proach@fishmanpr.com

Source: RainTree