LAKE BLUFF, Ill., Feb. 13, 2013 (GLOBE NEWSWIRE) -- One Step Ahead is pleased to announce its brand new line of timeless, developmentally-appropriate "first" toys: one step ahead baby! This new line provides a unique collection of classic, hands-on toys with an updated twist. The toys are designed to help babies build early developmental skills while being easy to clean and sturdy enough to withstand heavy, continuous play.
"We wanted to help eliminate some of the extra 'noise' from the introductory toy market and truly get back to the basics by offering a toy line that helps engage children with classic, fundamental concepts that will help them build and maintain developmentally-appropriate skills throughout childhood," said Jennifer Smith, One Step Ahead VP of Merchandise. "We recognize that it's getting easier to find electronic baby gadgets and harder to find high-quality classic versions of these skill-building staples so we created our own line."
In addition to extensive market research, One Step Ahead also relied on feedback and recommendations from actual parents in their nationwide Parents Panel to curate this collection, so consumers can feel good the one step ahead baby line is parent-tested and approved. The line aims to save parents time and energy by delivering a great collection of "first" toys all in one place – and at a price that won't break the family bank!
The fresh, vibrant and sensory collection includes traditional toys such as stacking rings, first blocks and music makers that focus on key early-learning skills such as hand-eye coordination, cognition, cause & effect, gross & fine motor, shapes & colors, emotion and pattern recognition. The collection offers toys that are appropriate for newborns up to 2+ year old children.
You can check out the full one step ahead baby collection at:
The one step ahead baby line helps put babies One Step Ahead!
About Chelsea & Scott
Chelsea & Scott Ltd, parent company of One Step Ahead and Leaps and Bounds, specializes in unique, hard-to-find products for babies and children. Founded by Karen and Ian Scott, two parents who wanted the best for their own children, Chelsea & Scott rigorously pre-tests its products and makes product design enhancements based on feedback from actual parents from its extensive Parents Panel.
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Source: One Step Ahead