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MEDL Mobile and Encyclopaedia Britannica Introduce New Feature to U.S. Presidents App to Celebrate President's Day

FOUNTAIN VALLEY, Calif., Feb. 15, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL), a pioneer in the creation, development, marketing and monetization of mobile apps, and Encyclopaedia Britannica announced today an update to their mobile app, "Britannica Kids: U.S. Presidents," to celebrate President's Day.

The app, which launched at the start of 2012, includes games, facts and quizzes on each president's birthday, first lady, vice president, and a number of interesting fast facts. Now users will experience a mobilized, educational and factual biography for all 44 U.S. presidents. Each president's biography is chronologically listed from early life to education, to political career and presidential term.

In addition, "Britannica Kids: U.S. Presidents" will have improved functionality and a more compatible user interface that is optimized for iPhone 5 and the iOS 6 operating system, allowing users to smoothly navigate through the app. Enhanced functionality for iPad 3 is forthcoming.

"The biography feature adds more depth to the app. With a touch of the finger kids can now learn more about each president's life," said Dave Swartz, MEDL Mobile President and CCO. "This feature allows kids to easily explore the forefathers of our country and the nation's chief executives of the present day."

The app, now with newly added presidential biographies, debuts today on the Apple App Store and will be on sale for only $0.99 this weekend in honor of President's Day. Download for iOS here: http://bit.ly/britkids

About MEDL Mobile

The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit www.medlmobile.com.

About Encyclopaedia Britannica

Encyclopaedia Britannica, Inc. is a global leader in education publishing whose products are available in many media, including online and wireless devices. A pioneer in electronic publishing since the early 1980s, the company markets a variety of curriculum products for online learning in schools and libraries, , language-study resources, e-books, encyclopedias and other reference works, and language products through its Merriam-Webster subsidiary. Many of them are available at www.britannicastore.com. The company makes its headquarters in Chicago.

Forward-Looking Statements

Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.

For more information about MEDL Mobile, please visit http://www.medlmobile.com.

CONTACT: Media Contact: DJ Swanepoel MEDL Mobile dj@medlmobile.com 714-617-1991 ex. 4211 Investor Relations Contact: RedChip Companies, Inc. Jon Cunningham 800-733-2447, Ext. 107 407-644-4256, Ext. 107 info@redchip.com http://www.redchip.comSource:MEDL Mobile Holdings, Inc.