RESEARCH TRIANGLE PARK, N.C., Feb. 18, 2013 (GLOBE NEWSWIRE) -- CrossView, a cross-channel commerce solutions and retail technology provider, has been commissioned by the iconic HALSTON fashion house to deliver mobile point of sale technology to their new HALSTON HERITAGE stores set to open in the U.S. beginning this year.
HALSTON HERITAGE, an approachable luxury lifestyle collection of women's ready-to-wear, dresses & accessories that is built on the core principles of the iconic HALSTON brand, is adopting the CrossView Mobile Point of Sale based on IBM WebSphere Commerce technology to help foster and promote highly personalized interactions between sales associates and customers that will result in a state-of-the-art client experience. Used in place of fixed point of sale terminals, the mobile technology will improve both the speed and quality of customer interactions, while enabling a more intimate, brand-focused shopping experience.
"The concept of a mobile point of sale aligns closely with our brand legacy as a true innovator, and it will be a key component in creating a very unique, forward-thinking in-store experience," said Bryan Timm, Chief Operating Officer of HALSTON. "We are focused on building personal relationships with our clients, and this CrossView technology will enable us to do exactly that – delivering unique data that can be used to create truly superior service while providing access to all facets of the brand."
"We are very excited to be adding HALSTON HERITAGE to the portfolio of retailers turning to CrossView for our retail technology solutions," said Mark Fodor, chief executive officer of CrossView.
Roy Halston Frowick was the creator of luxury fashion in America, whose groundbreaking designs still influence and inspire us today. Founded in the 1960's, the HALSTON label took the fashion industry by storm. Known for his innovation in millinery, Halston used his signature materials of jersey, cashmere and suede to reinvent the jumpsuit, the shirtdress, and the classic caftan, permanently leaving his mark on fashion. The 1970's and the era of Studio 54 became synonymous with Halston's designs. Soon after, he was named "the premier fashion designer in America" by Newsweek. His strong connection to pop culture was evident by his friends and clients, which included Andy Warhol, Bianca Jagger, Elizabeth Taylor and Anjelica Huston. Halston went on to create one of the best-selling fragrances of all time in his signature tear-drop shaped perfume bottle designed by Elsa Peretti. Halston created strong codes that are quintessential to the brand even to this day. His legacy lives on as a new team of innovators continue and evolve the HALSTON brand through the HALSTON HERITAGE collection. Recently revamped under the vision of CEO Ben Malka, today the line is sold in some of the world's most formidable department stores including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Harvey Nichols and Lane Crawford, among others.
CrossView is a premier provider of cross-channel commerce solutions and services that enable a smarter, more personalized shopping experience.
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