San Diego Union-Tribune and Waco Tribune-Herald Launch Next-Generation Job Sites Powered by RealMatch

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NEW YORK, Feb. 18, 2013 (GLOBE NEWSWIRE) -- RealMatch, the leader in performance-based online recruitment advertising, announced today the launch of two of its newest affiliate partners including U-T San Diego and Waco Tribune-Herald. Both newspapers have switched to RealMatch's next-generation online recruitment solution in order to grow their recruitment advertising business and provide a better and more efficient experience for employment advertisers and job seekers alike.

"Partnering with RealMatch has provided us with a recruitment advertising solution that enables us to deliver increased performance and better value to advertisers in our local market. RealMatch made the transition from to be seamless for us and our clients, and we are excited about entering into a new era for digital employment services in San Diego," said Brett Sondrup, Director of Digital Sales, U-T San Diego.

In addition to having access to RealMatch's superior white-label job site platform based on Real-Time Job Matching™ technology, the newspapers also become members of TheJobNetwork, RealMatch's national recruitment advertising network as part of the partnership. TheJobNetwork is comprised of over one thousand local and niche job sites, job aggregators, job search engines, and social networks reaching over 37 million job seekers monthly. Unlike basic cross-posting arrangements which have no guarantee of results, TheJobNetwork leverages RealMatch's sophisticated ad optimization, ad targeting, and Real-Time Job Matching™ technologies to increase ad performance and generate significantly higher qualified applicant response rates compared to traditional destination job sites. This increase in performance and superior results allows publishers to attract more loyal advertisers and generate more revenue.

"U-T San Diego and the Waco Tribune-Herald represent a rapidly growing number of publishers searching for a better alternative to their existing online recruitment advertising solution. With RealMatch, they now have the opportunity to outperform even the most recognized job boards in order to grow their revenues and build more strategic relationships with advertisers and job seekers in their communities," said Gal Almog, founder and CEO of RealMatch.

About RealMatch

RealMatch helps digital publishers and media companies generate new revenue from recruitment advertising by taking a revolutionary approach to online recruitment that connects employers and job seekers in a much more efficient and effective manner compared to traditional job site technology. By combining a highly advanced white-label job site platform, sophisticated job matching technology, performance-based ad campaign management, and the largest recruitment ad network into one solution, RealMatch helps its partners outperform on all fronts and attract new advertisers, new job seekers, and new sustainable revenue. Learn more at

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CONTACT: Chris Atkins (212) 419-4649 x 216

Source: RealMatch