CHICAGO, Feb. 19, 2013 (GLOBE NEWSWIRE) -- All Terrain, one of the fastest growing national Experiential Marketing agencies, recently announced that Karen Curran has been named senior manager of talent management. In this newly created position, Curran will be responsible for leading the agency's talent acquisition and development initiatives aimed at fueling its unique Experiential Marketing agency model. She reports to Holly Grosso, All Terrain's vice president of business management.
"Talent is at the heart of All Terrain's new Experiential Marketing agency model," says Sarah Eck-Thompson, co-founder of All Terrain. "Karen's experience identifying and developing the best talent in the Experiential Marketing space runs deep. Her passionate approach is a perfect match for All Terrain as we look to find and grow the right people to help us continue to push the boundaries of the discipline."
All Terrain is the architect of today's reinvented Experiential Marketing practice. At the center of the agency's new model is a new breed of consumer who highly values authentic brand engagements prior to making a purchase. All Terrain's innovative approach integrates marketing disciplines in a new way to forge meaningful connections between brands and consumers in order to drive transactions.
"All Terrain's success has been in large part the result of a steadfast commitment to fostering an agency culture that promotes innovation and accountability through measurement," says Brook Jay, co-founder of All Terrain. "Karen's work to maintain the agency's philosophy and culture as we grow will allow us to continue to be a trusted 'go-to' company for brands seeking to build authentic integrated marketing campaigns."
A 15-year industry veteran, Curran, 45, comes to All Terrain from HC Resources, her own consultancy, where she developed human capital strategies from talent acquisition to employee engagement for leading companies including Grub Hub. Prior to that, she was training and recruitment director for Legacy Marketing Partners during a period of unprecedented growth. She began her career at KBA Marketing/DraftWorldwide as district market manager before becoming director of training and organizational development.
Curran has a BA in Business Administration and Communication from Western Michigan University as well as Certifications in Training and Organizational Development, Principles of Adult Learning and Train the Trainer and Competency Modeling.
"I'm thrilled to join the All Terrain leadership team as they continue to redefine the Experiential Marketing industry," says Curran. "My primary focus will be to ensure that All Terrain continues to be a great place to work for top talent by providing valuable professional opportunities for their staff at all levels."
ABOUT ALL TERRAIN
All Terrain is one of the nation's top Experiential Marketing agencies specializing in strategic brand activations and authentic consumer engagement. All Terrain offers marketers a broad range of capabilities including creative experiential programming and strategic consulting services. The agency possesses an unwavering focus on building measurement into all programs. In 2013, All Terrain celebrates 15 years of profitable growth working across a wide range of industries including Automotive, Tourism, Publishing, Food and Beverage, and CPG. The award-winning agency was recently recognized as one of the fastest growing agencies in Promo Magazine's Promo 100 List. For additional information visit www.allterrain.net.
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Source: All Terrain