Photo Release -- GovDelivery Helps Public Sector Drive Additional Efficiencies and Cost Reductions Through Digital Delivery of Transactional Messages and Statements

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MINNEAPOLIS, Feb. 19, 2013 (GLOBE NEWSWIRE) -- GovDelivery, a leader in cloud-based communication solutions for government, continues to leverage more than a decade of experience to help facilitate and maximize direct connections between the public sector and citizens. Today, GovDelivery released a new white paper titled "Cutting the Costs of Paper in Government: Digital Delivery of Transactional Messages & Statements" to provide government with the advice and tools to achieve greater efficiencies and further reduce costs associated with paper-based communications.

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While federal, state and local agencies are already realizing the benefits of email and social media for mass communications with the public, many public sector organizations still mail printed documents for regular, one-to-one communications that drive business processes with stakeholders, including things like tax statements and payment reminders. Often referred to as transactional messaging because they are part of a transaction between the agency and stakeholders, these personalized communications come at a significant cost to the agency. The new white paper identifies the costs associated with transactional messages and guides government agencies through the process of moving these messages online to realize significant cost savings while streamlining business process and increasing efficiencies.

"The costs associated with mailing statements and other transactional messages can be significant and extend far beyond the initial outbound mailing because they often result in inbound communications, whether over the phone or in additional paper," said Scott Burns, CEO and co-Founder of GovDelivery. "While a Local Government Association study estimated the costs of printing and delivery of a document is on average, $0.88 each, the same research estimated the average cost of handling an inbound call regarding the document is upwards of $6.25. This white paper leverages our experience helping government agencies maximize direct connections with the public to help agencies alleviate these significant costs and further increase efficiencies within the organization."

The new white paper also helps agencies identify and navigate the potential complexities of this shift toward digital transactional messaging. The content addresses key barriers currently keeping these messages on paper, including technical barriers, integration challenges and stakeholder concerns. The white paper shares tips and best practices to help other public sector agencies make this transition and reap the same significant cost savings and efficiencies that GovDelivery clients have achieved by implementing the GovDelivery Transactional Messaging Service (TMS).

GovDelivery TMS streamlines large-scale, critical email communications between government agencies and the public. GovDelivery TMS is built on a scalable and secure email infrastructure that currently supports more than 550 government agencies worldwide, including more than half of US federal agencies. Delivered on-demand from the cloud, GovDelivery TMS accelerates the process of moving transactional messaging to email, without upfront capital expenses. It integrates easily with legacy systems through APIs.

To download "Cutting the Costs of Paper in Government: Digital Delivery of Transactional Messages & Statements" visit

Additionally, GovDelivery will be hosting a webinar on the benefits of transactional messaging on Wednesday, March 27 at 1:00 pm Central Daylight Time. For more information and to register, visit

About GovDelivery

GovDelivery helps public sector organizations transform their communications and drive mission value by maximizing direct connections with the public through digital communications. GovDelivery Digital Communication Management solution is a comprehensive, government-to-citizen communication solution designed specifically for the public sector. GovDelivery serves more than 550 government organizations worldwide including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom. Government organizations use GovDelivery to optimize effectiveness, efficiency, and engagement in communications with the public. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit

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The photo is also available at Newscom,, and via AP PhotoExpress.

CONTACT: Mary Yang Sr. Marketing Communications Manager 651-726-7317

Source: GovDelivery