SoFit Combines Fitness Goals With Life Fitness Machines and the Augie's Quest Goal to Cure ALS

TORONTO, Feb. 19, 2013 (GLOBE NEWSWIRE) -- InterAmerican Gaming Inc. ("IAG" or "the Company"), (Pink Sheets:IAGM), the company behind SoFit, a new social gaming platform for the health and fitness industry, which uses social networks, real-world rewards, and fitness and charity partners to motivate users to stay active year round, has announced today an alliance with Life Fitness, a leader in the integration of fitness and technology.

"Tens of thousands Life Fitness cardio products will have SoFit mobile app compatibility, giving users the ability to seamlessly track & record indoor workout activities earning them points, rewards and charity donations," said Anthony Morelli, Technology Product Manager for Life Fitness.

SoFit's newly added Challenges feature allows users to join in-app activities that reflect real-world charity events and fitness training efforts. Version 1.5, now live on the App Store - live on Google Play for Android users shortly – features the first SoFit sponsored charity Challenge.

Marc Askenasi, Founder & CEO, SoFit Mobile Inc., adds, "We are thrilled to be working closely with Life Fitness to bring their customers in the gym and at home a new way to have fun, and do good, with their physical activities. To help celebrate this partnership, we are donating $1 for every mile logged in the Augie's Quest to Cure ALS Challenge on SoFit up to $5000."

Life Fitness will be matching SoFit's donation in honor of the company's co-founder, Augie Nieto, and his quest to find a cure for ALS.

"Since my diagnosis of Lou Gehrig's disease in 2005, the fitness industry has supported Augie's Quest and helped raise over $35 million for ALS Research. I'm excited about the opportunity to partner with SoFit and help our supporters to participate in a new and unique way. We have momentum in the lab and hope to have two clinical trials up and running in 2013. With the support from SoFit and other industry partners, I'm confident we will succeed," said Augie Nieto, Founder of Life Fitness and Chief Inspiration Officer for MDA's Augie's Quest.

SoFit Version 2.0, scheduled for release in Spring/Summer 2013, will feature the live integration with thousands of Life Fitness Machines.

'Like' us on Facebook at: and follow us on Twitter @sofitmobile to follow the Augie's Quest to Cure ALS Challenge towards our goal of 5000 miles logged & $5000 raised.

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About InterAmerican Gaming Inc. (IAGM) and SoFit

SoFit Mobile Inc. (SoFit) is the first product from Inter-American Gaming Inc., (IAG). IAG is a digital technology company that develops socially disruptive technologies. IAG builds industry-defining businesses through a combination of organic growth and acquisitions. SoFit is a new social gaming mobile application that helps you train, compete and earn rewards that matter. For more information, visit, and stay engaged with SoFit by following us on Twitter @sofitmobile and like us on Facebook at

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE:BC).

About Augie's Quest

Fitness pioneer Augie Nieto started Augie's Quest ( in conjunction with MDA's ALS (amyotrophic lateral sclerosis) Division. Nieto is co-founder and former president of Life Fitness of Chicago, and chairman of Octane Fitness. Nieto received a diagnosis of ALS in March 2005.

Augie's Quest raises money primarily through a variety of special events, including: BASH for Augie's Quest; Tradition of Hope in Los Angeles; Big Canyon Golf in Newport Beach, Calif.; ClubCorp Charity Classic at golf clubs nationwide; and Clubs for the Quest, a program that allows various fitness clubs across the country to engage their members in fundraising programs and events to benefit MDA's Augie's Quest.

About MDA

MDA (The Muscular Dystrophy Association) ( is the world's leading nongovernmental provider of ALS services and funder of ALS research. Over the years, MDA has led the fight against ALS, investing more than $290 million in its ALS research, services and information programs. People with ALS can be seen at 200 MDA clinics across the country, including 41 MDA/ALS centers. The Association's research, health care services, advocacy and education programs provide help and hope to more than 1 million Americans affected by more than 40 other progressive neuromuscular diseases.

For the latest research news and information about ALS and the other diseases in MDA's program, visit and follow MDA on Facebook ( and Twitter (@MDAnews).

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