The Roasterie Announces Fifth Semifinalist for 20th Anniversary Photo Contest

KANSAS CITY, Feb. 21, 2013 (GLOBE NEWSWIRE) -- In honor of its 20th anniversary, Kansas City air-roasted coffee company The Roasterie has launched The Roasterie Adventure, a photo contest in which participants are entered to win trip for two for coffee bean-picking in Costa Rica and has announced the contest's fourth semifinalist.

The Roasterie Adventure asks participants to submit a photo that portrays the Roasterie brand in day-to-day life (through the Roasterie name, logo, product, café, factory or other representation). After submitting, participants must encourage their friends, family members and loved ones to publically vote for their photo. The fourteen photos with the most votes (plus an extra winner from The Roasterie's recent Mug Shot Photo Contest) will advance to the semifinal round. A final winner will be selected by The Roasterie staff, including Bean Baron Danny O'Neill, in July of 2013.

Every two weeks, one semifinalist is selected by online popular vote. And now, The Roasterie Adventure is thrilled to announce its fifth Roasterie Adventure semifinalist, Jaime Scheickert of Prairie Village, Kansas.

Jaime's winning photo is of her and some of her best friends at the top of Sunshine Peak in Colorado, right in front of a run called Cowboy Coffee. Ever year, Jaime and eight of her friends travel to Steam Boat Springs, Colorado for a ski trip. And every time they go, they enjoy drinking coffee on the slopes.

"Coffee is one of the things we always pack when we head out there," explains Jaime. "And what better way for a girl to enjoy her coffee than at 10,000 feet with her best friends?"

Plus, Jaime spread the word about The Roasterie when she offered a bag of Roasterie coffee beans to the couple that took the picture at the top of the mountain.

When asked what winning a bean-picking trip to Costa Rica would mean to her, Jaime responded, "It's a new adventure. I am always looking for new experiences. As a winner, you get to go to Costa Rica plus 10 tickets to the 20th Anniversary celebration. I would invite all of my ski friends who helped make this picture possible."

Jaime will join current semifinalists Mandi Anderson of Lenexa, Kansas; Amanda Loftin of Shawnee, Kansas; Holly Urkevich of Kansas City, Missouri; and Sara Danner of Raytown, Missouri to win the opportunity to fly to Costa Rica with The Roasterie team and participate in a coffee bean-picking adventure—an experience that started it all.

"This Costa Rica trip is very special and unique to me because it's the place where the coffee journey began, way back as a high school foreign exchange student picking coffee with my friends," says O'Neill. "We will have the chance to meet farmers who produce some of the world's best coffee in one of the prettiest countries on the planet. The sunshine, mountains, rainforest, children, friends, farmers...it just doesn't get any better than this combination. It's going to be an extraordinary trip that will likely be transformative in the life of The Roasterie Adventure winner."

The Roasterie Adventure will run from January 1, 2013 until June 30, 2013. Roasterie advocates and coffee fanatics everywhere are encouraged to upload their favorite Roasterie moments via photo at TheRoasterieAdventure.com. Additionally, individuals are encouraged to participate by voting on their favorite photos here.

About The Roasterie

The Roasterie is a specialty coffee company based in Kansas City, Missouri. The Roasterie imports 100 percent Arabica Specialty Grade coffees from more than 31 different producing countries. Danny O'Neill started The Roasterie, Inc. in the basement of his home in Brookside, a neighborhood in Kansas City, on November 4, 1993. He traveled and learned about coffee from around the world before beginning his own coffee company. The Roasterie opened its first café in October 2005 in the Kansas City Brookside neighborhood. A second café location was opened in Leawood, Kansas, in October 2010. The Roasterie now has three café locations as well as a coffee-inspired event space in Kansas City, Missouri. The Roasterie also hosts free public coffee factory tours in its Kansas City, Missouri location (on Southwest Boulevard).


Allison Way

Inboun Marketing



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[Image] Jaime's winning photo

Source: The Roasterie