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Attitude Drinks Reports Encouraging Sales and Re-Orders at Duane Reade in New York

NORTH PALM BEACH, Fla., Feb. 27, 2013 (GLOBE NEWSWIRE) -- Attitude Drinks (OTCBB:ATTD) (OTCQB:ATTD), announced today that Phase III® has enjoyed excellent consumer sales since placement on the shelves at Duane Reade in August of 2012. Since the initial introduction, both chocolate and vanilla flavors of Phase III® Recovery have been regularly re-ordered to re-stock consumer sell-through at Duane Reade. Phase III® has been ordered 7 times with a minimum order quantity of 154 cases per order. There have been six re-orders which began in September, the first month after authorization. Attitude Drinks has near term plans to accelerate our distribution in New York and will commence our fitness oriented promotion with SuperFit Championships, LLC this spring to leverage the success that Phase III® is now enjoying in Metro-New York.

Jack Shea, Executive VP of Sales of Attitude Drinks commented, "Duane Reade with approximately 250 stores in metropolitan New York represents a critical proving ground for Phase III® Recovery. Virtually all successful brands must perform in Duane Reade stores in order to be respected in the retail trade. We measure success with a retail account in terms of velocity and store penetration; Phase III® is enjoying the kind of regular sell through and subsequent re-orders that would represent a meaningful endorsement for any beverage brand."

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select markets throughout the United States, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

About Duane Reade

Founded in 1960, Duane Reade is the largest drug store chain in New York City. In keeping with company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City. Everything for "How I Feel", "How I Look", and "What I Need Now". The company operates 250+ stores throughout the metropolitan New York region. Duane Reade is part of the Walgreens family of companies, the nation's largest drugstore chain with more than 7,900 stores in all 50 states, the District of Columbia and Puerto Rico.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

CONTACT: Roy Warren, CEO Attitude Drinks, Inc. 561.227.2727 roy@attitudedrinks.com www.attitudedrinks.comSource:Attitude Drink Co. Inc.