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MEDport(R) Launches Fresh Selects(TM) - a New Cafe Style of Eating on the go

CHICAGO, March 2, 2013 (GLOBE NEWSWIRE) -- At the 2013 International Home + Housewares Show from March 2-5, the makers of Fit & Fresh® food containers, MEDport, LLC., is launching a new line of containers modeled after the ever-popular café style way of eating – selecting portions of food for unique and satisfying combinations. Since the right sized containers are as important as the food they contain, Fresh Selects™ offers enlightened combinations for the food connoisseur in all of us, such as a salad and sandwich combo or a bowl of soup with a side. Even better, all items come with removable, snap-in ice packs, and the containers lock together for stability in the fridge and during transport. So consumers can stay calm while their food stays cool and collected!

"Now consumers can have the same unique dining experience they would get at a trendy local café while they are at work – and all at a fraction of the price," said Larry Wesson, President of MEDport. "Thanks to the thoughtful configurations present in the Fresh Selects line, we put the lunch decision-making process back in consumers' hands. We make it easier for them to select the food type and portion size containers that are right for them."

Building on their success in the adult portable lunch carrier market and steering clear of the one-size-fits all mentality, MEDport marries the way consumers eat with the best possible container solutions. Fresh Selects puts balance and variety back into eating on the go. The core line includes the following container choices: salad, sandwich, side, and soup. Allowing for multiple combinations, all of the pieces lock together for easy, mess-free transport and organized stability in the fridge. Suggested prices range from $5.99 to $24.99.

ABOUT MEDport and Fit & Fresh®

MEDport markets products in the preparation, organization and transportation of food under the Fit & Fresh®, Jaxx™ and Fresh Starts™ brand names. Fit & Fresh is a lifestyle brand for people who enjoy taking food with them to work, school or play. With a focus on fresh and healthy eating, Fit & Fresh provides smart solutions that are easy to use while exceeding expectations. Through a combination of function, fashion and fun, the company strives to provide babies, children and adults with the right "lunchbox tools" for active and healthy lifestyles. Many of the products come with removable ice packs to keep the food cool. Fit & Fresh is sold in leading mass, department, drug, grocery, independent and chain retailers across the country, as well as on their own website. MEDport is also an innovative health and medical design and manufacturing company. Headquartered in Providence, Rhode Island, MEDport continues to define new categories of products ranging from healthy living via lunch and food portability solutions to medical devices - all formulated to help make it easier for people to lead healthy lives. Learn more by visiting their website, www.fit-fresh.com or by calling 1-800-421-1223.

CONTACT: Cynthia Barlow 401-273-0444 x742 Vice President, Marketing MEDport, LLC. cbarlow@medportllc.comSource: MEDport