MEDport(R) is Going Back-to-School This Fall With a New Look

CHICAGO, March 2, 2013 (GLOBE NEWSWIRE) -- At the 2013 International Home + Housewares Show from March 2-5, the makers of Fit & Fresh® lunch containers and bags, MEDport, LLC., will be showing their newly redesigned Back-to-School (BTS) line for fall, 2013. Fit & Fresh is the market leader in the back-to-school lunch category with products ranging from their ever popular Lunch Pods®, Lunch Pak Carriers, and insulated lunch bags, to a brand new line of Bento Lunch Kits!

Fit & Fresh® products make it simple to pack a fresh and healthy lunch for kids to enjoy at school, camp, or wherever their journey may lead. They are the market leader in the back-to-school lunch category with sales having more than doubled since 2010. The new BTS line offers a new color palette, high performance translucent lids that are easier to open and leak-proof, as well as exciting new Bento Lunch Kits – a bento-styled container set with fashion forward insulated carrier!

Fit & Fresh is also committed to the environment, child-safety, and saving consumers money while providing them with an extraordinary value. All of the items are reusable and recyclable, BPA- and PVC-free, and allow parents of children with food allergies or health concerns to provide their children with healthy, natural, organic, and allergen free meals.

"25 million children take their lunch to school every day," said Larry Wesson, President and CEO of MEDport, LLC. "Providing solutions for children to eat healthy while away from home, along with clever cooling solutions to keep their food fresh all day, is of paramount importance to us as we build products that solve the needs of our consumers. Whether it be Waste-Free Day at school, a child with diabetes or a peanut allergy, or a mom that is concerned with the nutritional value of the lunches provided in the cafeteria, our lunch containers and bags put many more food options back into their hands and, thereby, gives them peace-of-mind."

Fit & Fresh offers the largest selection of over 100 SKU's, as well as the best pricing for value-conscious parents and caregivers. In fact, at the IH+HS, they will be expanding upon their BTS line and showcasing a brand new Back-to-Preschool (BTPS) line as well. Targeted to children 3-5 years old, the BTPS line is the perfect solution for smaller children who attend preschool, daycare, camp, or any situation whereby they eat away from home. Styled perfectly to elicit smiles and sized just right for little hands, the new BTPS products are sure to make every little kid feel like a big kid at heart!

The 2013 Fit & Fresh® Back-to-School Line Includes (with SRP):

½ Cup Chilled Containers ($3.49 – 2PK) Bento Lunch Kit ($17.99) Snack Pak ($10.99 – 3PK)
1 Cup Chilled Containers ($2.99) 14-piece Value Set ($12.99) Sandwich Pak ($12.99 – 3PK)
2 Cup Chilled Containers ($3.99) Cool Coolers ($7.99 – 4PK) Deluxe Lunch Pak ($14.99 – 3PK)
Chilled Dip N' Dunk ($4.99) LOTG Cool Coolers ($7.99 – 3PK) Austin Lunch Bag ($9.99 – 3 Styles)
Lunch Pod® ($6.99) Riley Lunch Bag ($9.99 – 3 Styles)
Lunch Pak™ Carrier ($8.99) Lauren Lunch Bag ($8.99 – 3 Styles)
Meal Carrier ($8.99) Gabby Lunch Bag ($9.99 – 3 Styles)
Hot Lunch ($8.99) Bella Lunch Bag ($9.99 – 3 Styles)
Liam Lunch Bag ($9.99 – 3 Styles)

All BTS and BTPS items will be available in the spring.

ABOUT MEDport and Fit & Fresh®

MEDport markets products in the preparation, organization and transportation of food under the Fit & Fresh®, Jaxx™ and Fresh Starts™ brand names. Fit & Fresh is a lifestyle brand for people who enjoy taking food with them to work, school or play. With a focus on fresh and healthy eating, Fit & Fresh provides smart solutions that are easy to use while exceeding expectations. Through a combination of function, fashion and fun, the company strives to provide babies, children and adults with the right "lunchbox tools" for active and healthy lifestyles. Many of the products come with removable ice packs to keep the food cool. Fit & Fresh is sold in leading mass, department, drug, grocery, independent and chain retailers across the country, as well as on their own website. MEDport is also an innovative health and medical design and manufacturing company. Headquartered in Providence, Rhode Island, MEDport continues to define new categories of products ranging from healthy living via lunch and food portability solutions to medical devices - all formulated to help make it easier for people to lead healthy lives. Learn more by visiting their website, or by calling 1-800-421-1223.

CONTACT: Cynthia Barlow 401-273-0444 x742 Vice President, Marketing MEDport, LLC. cbarlow@medportllc.comSource: MEDport