re:fuel Launches Experiential Brand hustle promotions; John Weipz and John Leider to Lead

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NEW YORK, March 5, 2013 (GLOBE NEWSWIRE) -- re:fuel, a leading marketing firm connecting advertisers with target consumer segments, is pleased to announce the launch of its experiential marketing brand, hustle promotions.

With a focus on custom events, promotions and sampling, hustle promotions will continue to develop and deploy creative experiential programs that build consumer relationships with long-term value. The creation of the hustle promotions brand will allow the unit to solidify its market position and to focus its efforts on delivering high-quality, impactful programs. hustle promotions will continue to leverage re:fuel's unparalleled market knowledge and media reach to develop dynamic surround campaigns that deliver substantial ROI for their client and agency partners.

John Weipz, President of hustle promotions reporting to re:fuel CEO Andrew Sawyer, will lead the group. Most recently, John served as the Vice President of Media and Promotions at re:fuel, where he managed the operation of more than 23,000 media units and a portfolio of experiential activations for clients such as Amazon, Spin Master and Pinnacle Foods. Prior to re:fuel, John spent six years at AMP Agency, where he worked with numerous clients, most notably mtvU and Hewlett-Packard, whose "Bring It Home" mobile tour was awarded the prestigious PRO Award for "Best Mobile Marketing Campaign."

John Leider, Chief Revenue Officer reporting to President John Weipz, will oversee all sales efforts for hustle promotions. John previously served as Vice President of Sales at re:fuel, where he established successful partnerships with key brands such as AXE, McDonald's, Gatorade, Kimberly-Clark and Procter & Gamble. Prior to re:fuel, John spent six years at Starcom Worldwide.

John Weipz commented, "The launch of the hustle promotions brand is the logical next step from the creation of our experiential unit last year. Experiential programs are indispensable for creating authentic brand connection and hustle promotions is impeccably positioned to provide a well-informed, strategic approach to solving individual brand challenges for our clients."

About hustle promotions

hustle promotions is an experiential marketing agency that develops and deploys powerful experiential campaigns that connect brands to their target consumers in order to build relationships with long-term value. hustle promotions is headquartered in Cranbury, NJ with regional sales offices in Chicago, IL, New York, NY, Los Angeles, CA and Santa Barbara, CA.

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About re:fuel

re:fuel is a leading marketing firm connecting a wide range of brands with niche consumer segments through scalable and impactful media and promotions solutions. With decades of expertise serving youth, multicultural, military and local audiences, re:fuel deploys brand campaigns that speak to these consumers in their world, throughout their day. re:fuel has locations nationwide, with headquarters in New York City.

The re:fuel logo is available at

CONTACT: Media Contact: Tammy Nelson, VP of Marketing & Research 646-571-2656 or

Source: re:fuel