Voltari Launches Voltari Auto -- Predictive Analytics for Ad Targeting Fueled by Polk Automotive Data

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NEW YORK, March 5, 2013 (GLOBE NEWSWIRE) -- Voltari, a division of Motricity (Nasdaq:MOTR) and the leader in predictive analytical solutions for targeting mobile consumers, today launched Voltari Auto – the first real-time learning, predictive analytics platform for automotive-related mobile advertising. Voltari Auto utilizes a hyper-local specialized automotive dataset from Polk, the leader in automotive consumer data.

Voltari Auto combines Voltari's already-rich, 30,000-plus consumer data points with more than 300 auto-specific data points provided by Polk. The result is an unmatched level of audience insight for automotive dealers and manufacturers, insurance companies, agencies, and others who need powerful analytics to drive profitable new customer acquisition campaigns.

"Voltari Auto is one of the most effective ways for auto marketers to target qualified, in-market consumers and drive them into dealerships," said Dr. David Castillo, Voltari Chief Technology Officer and the architect of Voltari. "Voltari Auto uses our proprietary automotive propensity models that analyze consumer behavioral trends to predict who will engage with an automotive-related offering. We combine our proprietary data with Polk and other third-party data sources to further narrow the field of target consumers based on their propensity to engage with content served. Our models produce real-time scorecards that consider the dimensions of location, time of day, site content and device. There is simply no higher level of predictive targeting in the industry today."

Voltari Auto empowers marketers with unprecedented access to:

  • ZIP+4 predictive targeting, with an average of just 4.5 households per ZIP+4 in the U.S.
  • Roll-up of individual and household data to ZIP+4
  • Over 300 auto-related data points provided by Polk, including:
  • Inferred vehicle information: brand, make, type, value and age of vehicle owned
  • Inferred purchase intent, vehicles considered and budget selections
  • Hyper-local targeting by combining with geo-fencing

The Voltari Auto Targeting Down to ZIP+4 graphic is available at http://media.globenewswire.com/cache/12891/file/18394.pdf

"Voltari's solutions enable marketers to successfully drive meaningful customer engagement and measurable ROI," said Rich Stalzer, Chief Executive Officer of Motricity.

Campaigns run with Voltari have a strong head start due the way Voltari uses multiple sources of third-party data along with proprietary internal data and analytics, which combined, form a powerful data ecosystem that grows and gets smarter in real-time. As a result, campaigns are improved and optimized automatically based on campaign performance and audience, including who out of the target audience engaged with creative.

"Voltari's comprehensive consumer platform combined with Polk's automotive data offers a unique and powerful solution to the industry. Voltari's ability to engage and influence the right consumers at the precise time at such a granular level is unmatched in the marketplace today. We are excited to be part of such an innovative solution," said John McBride, director, sales and client services and digital marketing practice leader at Polk.

For additional details on Voltari Auto and other mobile marketing solutions from Voltari, visit Voltari.com or call 212-792-9671.

About Voltari

Voltari empowers brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven marketing and advertising solutions. Leveraging advanced predictive analytics capabilities; Voltari delivers the right content to the right person at the right time. Voltari is a division of Motricity (Nasdaq:MOTR). For more information, visit www.voltari.com.

The Voltari logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=17258

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com

The Motricity, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7813

CONTACT: Voltari Phone: 646-790-7132 Email: press@voltari.com

Source:Motricity, Inc.