Buckaroo Revs Up Local News, Streamlines Vehicle Purchasing

SAN JOSE, Calif., March 5, 2013 (GLOBE NEWSWIRE) -- New and used vehicle sales have nearly tripled in the last year, making word-of-mouth and local online news channels key points of information for car buyers. Buckaroo, an online hub of local news, shopping and events, now offers inventory of over 24,000 auto dealerships across North America from LemonFree.com. Buckaroo's design will display new and pre-owned cars that are available within a specific radius of the user's location. Consumers can see the information displayed among local news articles and events in a clear manner, making browsing quick and easy.

"Users can expect a better shopping experience on Buckaroo. Those who are in the market for a new or pre-owned car can compare prices of all the dealerships closest to them without being limited to just big-name automobile companies. The new growth provides many opportunities for our users to explore interests, share classifieds and see what's happening around them," said Alan Fisher, Co-Founder and Chairman of Buckaroo.

Buckaroo distributes news, shopping and event articles to over 46 million subscribers, offering great marketing potential to participating business owners. Additionally, Buckaroo's communal design allows average users to create their own free postings and engage with community news.

"We have recognized a need among our subscribers for information that is relevant to a wider variety of interests and represents their immediate community," commented Fisher. "We feel the news industry is lacking that today, so it is an area of focus for us."

About Buckaroo

Buckaroo (www.Buckaroo.com) is the online hub for local shopping, news and events. Buckaroo's parent company, Iron Speed, Inc., is well-funded with a capital base of over $20M from several strategic investors and executives from AMD, Excelan, Onsale, and Oracle. The company was founded in 1999 and is based in San Jose, CA. Find Buckaroo on Facebook and Twitter to learn more.

About LemonFree.com

LemonFree.com is the premier automotive marketplace for car buyers looking to find quality, affordable, new and pre-owned vehicles as they promote ease of use and add certainty to the buying process. The site's model encourages dealers to use their reputation for excellent, honest service and pricing rather than advertising dollars. With 4.5 million views monthly on over 3.5 million vehicles, LemonFree.com is the one stop shop for car buyers and sellers who want a transparent buying process.

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Source: Buckaroo