No decision has been made about reuniting the old "Star Wars" cast in the coming sequels, Walt Disney CEO Bob Iger told CNBC's "Closing Bell" on Tuesday.
"This is one of the biggest franchises ever created so we're thrilled to have the opportunity to be associated with it and bring it into the future," Iger said of "Star Wars."
Owning the "Star Wars" franchise is perfect for Disney, he said, because the company is adept at managing "great character franchises" like Mickey Mouse, Pixar and Marvel superheros.
"With franchises, we leverage them very well across all our businesses, across territories and if you have a really solid franchise that you're fueling with great creativity over a long time," he said.
Disney bought Lucasfilm, the film-production company started by "Star Wars" creator George Lucas, late last year in a deal worth over $4 billion.
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But fans won't know whether the old cast will make an appearance in the new movies. "George Lucas was quoted as saying they would, but we haven't made an official announcement yet," Iger said.
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Disney is also bringing back the Mickey Mouse character with a collection of new short films that will be rolling out on the Disney Channel.
Turning to other areas of the business, the Disney executive said there isn't much visibility in the advertising market. "I will say that the year has been fairly good," he said. "There's been a fair amount of demand for advertising time."
The parks business is also stronger than it was a year ago, particularly domestically, suggesting an improving consumer recovery. "Steady improvement means that more people are coming and our pricing is increasing nicely," he noted.
Iger also responded to calls for Disney to split the CEO and chairman roles. Last week, Walt Disney shareholders re-elected the company's board, including Iger, and rejected an investor proposal to separate the roles of chairman and CEO in 2016, when Iger plans to leave the company.
"This is a cause searching for a problem," he said. "The Walt Disney company has been a great performer for now quite a long period of time. We do not have any governance issues."
Technology and new platforms will also lead to new growth opportunities for content companies like Disney. "Growth starts from great intellectual property and leveraging that across multiple platforms in multiple territories," Iger said. As consumers view more content on new platforms like mobile, Iger said it may upset existing business models, but it will allow Disney content to to reach "more people, more often, in more places."
Disney is also betting on emerging markets. The company is building a theme park in Shanghai, which it plans to open in 2015.
"These big growth markets like China, India, Russia, Brazil will provide growth for this company because they love Disney intellectual property," Iger said.
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