Miami Heat's Dwyane Wade is Reaching All-Star Status

The Heat are on an impressive 19-game winning streak, led by Lebron James, Chris Bosh, and an important part of the trifecta—Dwyane Wade.

On Monday, Wade was named Eastern Conference Player of the Week, averaging an impressive 25 points, 5.0 assists, and 3.5 steals as the Heat continue their historic run.

"It feels good to be winning," Wade told CNBC. "It's us playing good basketball and moving on to the next one."

Off the court, Wade's portfolio is also reaching all-star status, and includes everything from Gatorade to a shoe deal with the Chinese sportswear company Li-Ning, and his most recent collaboration with Dove Brands in a commercial showing "real moments" of fatherhood.

The nine-time basketball all-star's ad campaign, "How to Stay In Shape," reveals a humorous take on his daily routine, shot with his own children. "It was a really cool day. My kids loved it and [we] felt like celebrities."

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Wade added that it's important for him to keep his brand authentic. "I'm not one of those guys who just endorses anything for a paycheck."

On the court, Wade has gotten comfortable playing alongside fellow teammate and three-time MVP Lebron James.

"He's a special player and playing with him is an unbelievable opportunity," says Wade.

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Despite James' superstar status, Wade has elevated his own game by leading his team in steals and shooting over 60 percent in the past nine games. He's also scored in double-digits in 48 consecutive games—the longest such streak in his career.

"The team is clicking at the right time. We're not taking anything for granted," he said.

Dwyane Wade
Getty Images
Dwyane Wade

As the Heat attempt to break the 1971 Los Angeles Lakers' 33-game winning streak, Wade noted that the team isn't letting the potential milestone distract them. "It's great for basketball, but we can't worry about it ending. We just have to keep on our toes and win the next one."

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Wade added, if the Heat can stay healthy, and continue to play well on both ends of the floor and share the ball, good things could come.

"If we can do those things, I think we have a great opportunity," said Wade.

—By CNBC's Jessica Golden; Follow her on Twitter: @JGolden5