Leading Thinker in Online and Mobile Ordering Joins OLO Advisory Board

NEW YORK, March 14, 2013 (GLOBE NEWSWIRE) -- New York-based OLO, the fastest-growing digital commerce engine for restaurants, announced today that Sheryl Kimes, Professor of Operations Management at Cornell University's School of Hotel Administration, will join its advisory board.

Kimes has led and published multiple studies on the benefits and demand of online and mobile food ordering platforms, including The Current State of Online Food Ordering in the U.S. Restaurant Industry, which concluded that restaurants with an online ordering experience show a considerable increase in order frequency and order accuracy and recognize labor savings. Kimes' publication Online, Mobile, and Text Food Ordering in the U.S. Restaurant Industry further established that all forms of electronic ordering increased sales – particularly through automatic upselling and information storage so that customers are encouraged to repeat their previous orders with a single click.

"Dr. Kimes' background is the perfect fit for this role," says Noah Glass, Founder and CEO of OLO. "We welcome her expertise as our newest advisory board member and know her leadership will benefit our clients."

Kimes currently teaches restaurant revenue management, yield management and food and beverage management at Cornell University's School of Hotel Administration. She has been named the school's graduate teacher of the year three times. She has published over 50 articles in leading journals – such as Interfaces, Journal of Operations Management, Journal of Service Research, Decision Sciences, and the Cornell Hospitality Quarterly – and served as a consultant to many hospitality enterprises around the world, including Chevy's FreshMex Restaurants, Walt Disney World Resorts, Ruby's Diners, Starwood Asia-Pacific and Troon Golf.

About OLO:

Founded in 2005, OLO is the original and best-in-class provider of online and mobile ordering capabilities for the restaurant industry. Five Guys Burgers & Fries, Cold Stone Creamery, SONIC Drive-In, and more than 150 top restaurant brands rely on OLO's award-winning multi-channel sales platform to seamlessly integrate online and mobile orders with their point-of-sale systems and more than 2 million customers use OLO to order ahead and get food faster at their favorite restaurants. OLO also powers GrubHub, serving restaurants and millions of customers in 300 college campuses across the nation. Learn more at www.olo.com or olo.tumblr.com.

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For Sheryl Kimes photos, click here.

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Source: OLO