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News Site Buckaroo Redefines the Local Community

SAN JOSE, Calif., March 19, 2013 (GLOBE NEWSWIRE) -- As the value of local news continues to increase on the Internet, social networks and news sites are shifting the way they display information to users. Among these sites is Buckaroo (www.Buckaroo.com), who recently hit two million page listings for their 46 million subscribers. The local site covers a variety of interests similar to a daily newspaper for its visitors across North America.

"Our success is mostly due to key relationships made early on," noted Alan Fisher, Co-Founder and Chairman of Buckaroo's parent company, Iron Speed, Inc. "We made decisions based on what we felt our users wanted to see, from small business shopping to neighborhood events and local crime updates. From there, we evaluated a number of avenues to see how we could make this happen."

Unlike most start-ups, Buckaroo's original design as a small business marketing platform in 2011 differentiates the news hub from other informative or social sites. In addition to a larger scope of local shopping deals, the site's mercantile growth of small business owners gives Buckaroo a leg up over other companies looking to succeed in the local sector.

Fisher believes the way Buckaroo defines "local" also gives the site an advantage.

"The meaning of a 'community' is much different at Buckaroo than what a city, state or region, represents. A small town like Paw Paw, West Virginia, for example, won't have the same size or demographics as a metro-city like Los Angeles. This definition has set the mold to how we dissect and disseminate local news."

The Buckaroo team looks forward to building upon features that allow sharing and interaction between users of any given community.

About Buckaroo

Buckaroo (www.Buckaroo.com) is the online hub for local shopping, news and events. Buckaroo's parent company, Iron Speed, Inc., is well-funded with a capital base of over $20M from several strategic investors and executives from AMD, Excelan, Onsale, and Oracle. The company was founded in 1999 and is based in San Jose, CA. Find Buckaroo on Facebook and Twitter to learn more.

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http://news.cision.com/buckaroo/r/news-site-redefines-the-local-community,c9388057

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CONTACT: Kate Anderson 408-228-3437 Kanderson@buckaroo.comSource: Buckaroo