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eFuture to Provide New Hua Du Supercenter Co., Ltd. With Software Licensing Products and Services

BEIJING, March 21, 2013 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has signed a software licensing contract and an implementation service contract with New Hua Du Supercenter Co., Ltd. (SHE: 002264) ("New Hua Du"), one of the largest companies principally engaged in hypermarkets, supermarkets and department chain stores in Fujian Province.

With more than 123 stores, including 114 supermarkets, 8 department stores and 1 integrated mega store, New Hua Du's operations are predominantly located in the southeast part of China, around Fujian province, and business coverage also extends to other populous regions, including Shanghai, Jiangsu, Zhejiang and Guangdong. The Company listed on the Shenzhen Stock Exchange in 2008, and recorded sales of RMB 6.6 billion in the 2012 fiscal year.

New Hua Du signed with eFuture to support its IT infrastructure needs following the rapid growth of its operations. eFuture will provide its Point of Sale and Enterprise Resource Planning ("POS-ERP") R2011 and a series of other supporting systems, such as their smart card and reporting system, to all New Hua Du's stores starting March 2013, and plan to complete this project by the end of 2013. eFuture's software products and service delivery team will assist New Hua Du in streamlining its operational systems, for example with its merchandise management process and billing system.

Mr. Adam Yan, Chairman and Chief Executive Officer of eFuture, said, " New Hua Du has been looking for an IT services partner that can help them enhance operational efficiencies through better use of technology and systems, and we are very pleased to welcome them as our new client. We are fully committed to supporting its current business and its future expansion in more tier two and three cities in China. We remain committed to our vision to grow with our clients, as we meet the needs of the consumer market and gain market shares nationwide."

ABOUT EFUTURE INFORMATION TECHNOLOGY INC.

eFuture Information Technology Inc. (Nasdaq:EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. For more information about eFuture, please visit http://www.e-future.com.cn.

SAFE HARBOR

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to second parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture's anticipated growth strategies; eFuture's future business development, results of operations and financial condition; expected changes in the Company's revenue and certain cost or expense items; eFuture's ability to attract clients and leverage its brand; trends and competition in the software industry; the Company's ability to control expenses and maintain profit margins; the Company's ability to hire, train and retain qualified managerial and other employees; the Company's ability to develop new software and pilot new business models at desirable locations in a timely and cost-effective manner; the performance of third parties under contracts with the Company; the expected growth of the Chinese economy software market in retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.

Further information regarding these and other risks will be included in eFuture's annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of August 13, 2012, and the Company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

CONTACT: Investor Contact: Troe Wen, Company Secretary eFuture Information Technology Inc. +86 10 5293 7699 ir@e-future.com.cnSource:eFuture Information Technology Inc.