"We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group," it said. "These posters were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation."
Ford also issued a statement to CNBC saying the ads were inappropriate.
"We deeply regret this incident and agree with our agency partners that it should have never happened," the statement read. "The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again."
It's unclear how much damage, if any, the leaked ads will cost Ford in India. The company has been posting healthy sales gains in India, thanks in large part to the Figo.
As distasteful as the bondage ads are, the timing of them being leaked could not be worse for Ford of India. On Thursday, the Indian Parliament passed anew anti-rape law, after months of public outcry about the need to protect women from sexual violence.
—By CNBC's Phil LeBeau; Follow him on Twitter @LeBeauCarNews
Questions? Comments? BehindTheWheel@cnbc.com
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